Automotive Infotainment Systems Comprehensive Study
Saurabh More
Senior Research Analyst @ AMA Research & Media | Business Insights, Market Segmentation
About Automotive Infotainment Systems
In-vehicle experience that connects the car and presents information and entertainment with sound and display quality that rivals consumer electronics. The interactive system includes integrated circuits (ICs), and supporting content that empower to develop the next generation of in-vehicle infotainment systems. The infotainment systems in cars are a part of the market which has currently advanced very strongly. The manufacturers implement different solutions that fit this direction. Real revolutions within the field of such systems are yet to come. According to our secondary source in 2019, ~82% of vehicles sold featured a touch screen, compared to 53% five years ago.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analyst at AMA Research estimates that Asia Pacific Vendors will contribute the maximum growth to Global Automotive Infotainment Systems market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.Robert Bosch (Germany), Alpine Electronics (Japan), Panasonic Corporation (Japan), HARMAN International (United States), Mitsubishi Electric Corporation (Japan), Alpine Electronics, Inc. (Japan), Garmin, Ltd. (United States), Pioneer Corporation (Japan), Clarion (India), Tomtom International (Netherlands), Continental AG (Germany), Denso Corporation (Japan), Visteon Corporation (United States), Jvckenwood Corporation (Japan) and Fujitsu Limited (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Foryou Corporation (China) and Desay Sv Automotive (China).
Segmentation Overview
AMA Research has segmented the market of Global Automotive Infotainment Systems market by , Application (Passenger Cars and Commercial Vehicles) and Region.On the basis of geography, the market of Automotive Infotainment Systems has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Audio/Video Interfaces will boost the Automotive Infotainment Systems market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Operating System, the sub-segment i.e. Linux will boost the Automotive Infotainment Systems market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Location, the sub-segment i.e. Front Row will boost the Automotive Infotainment Systems market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Advancement in Entertainment, Safety & Security, and Navigation Services
Market Growth Drivers:
Increase in Demand for Rear Seat Entertainment and Growth of Smartphone Industry and Use of Cloud Technologies
Challenges:
Automotive Entertainment Systems Are Highly Price Perceptive
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Restraints:
Automotive Infotainment Systems
Opportunities:
Developments in Ride Sharing and Mobility Services and Emergence of Various Technologies Such as 5G and AI
Market Leaders and their expansionary development strategies
In January 2020, Qualcomm and Alps Alpine will team up to deliver premium in-cabin features, and the two companies continue their relationship to deliver next-generation in-cabin and cockpit solutions and further advance the future of mobility.In January 2023, Panasonic Automotive Systems Company of America, a global expert in connected automotive infotainment solutions and a division of Panasonic Corporation of North America, announced an update to its SkipGen in-vehicle infotainment system, demonstrating industry-first automotive integration to customers. While using Apple CarPlay or Alexa, you can access Siri simultaneously by simply saying "Hey Siri" or "Alexa" respectively.
Key Target Audience
Manufacturers of Automotive Entertainment System, Suppliers of Automotive Entertainment System, Wholesalers, Distributors and Retailers of Automotive Entertainment System, Automotive Industry, OEM Manufacturers and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.