Automotive Infotainment Market Size, Statistics 2033 Report

The global automotive infotainment market size was exhibited at USD 14.99 billion in 2023 and is projected to hit around USD 38.88 billion by 2033, growing at a CAGR of 10.0% during the forecast period of 2024 to 2033.

Key Takeaways:

• Asia Pacific dominated the market and accounted for 41% of the share in 2023.
• The navigation unit segment led the market and accounted for 37.1% in 2023.
• The OEM-fitted segment accounted for the largest market revenue share of 72.99% in 2023 owing to easy service and low maintenance features.
• The passenger car segment led the market with a revenue share of 80.0% in 2023.

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The continued integration of features such as on-demand music, connectivity to smartphones, and live audio streaming to cater to the growing demand for comfort, safety, and convenience in automobiles is expected to drive the growth of the market over the forecast period. Furthermore, Continued improvements in various infotainment features and the increasing affordability of vehicles are further contributing to the market growth. Additionally, critical automotive manufacturers are focusing on in-cooperation advanced technologies such as driver assistance, augmented reality real-time data collection, and the Internet of Things (IoT) to enhance the functionality of infotainment systems. The addition of these technologies in vehicles is refining drivers’ safety and experience, subsequently driving the demand for the automotive infotainment system.

Automakers are emphasizing the integration of IoT into their automobiles to enhance vehicular end-to-end connectivity. Automotive OEMs are also collaborating with automotive software solution providers to develop low-latency, high-bandwidth solutions capable of withstanding low temperatures and high vibration when installed in light-duty or heavy-duty vehicles. IoT simplifies the accessibility to information for the occupants of the vehicles, thereby enhancing convenience and security during the commute.

Looking forward into the forecast period, major automakers are expected to continue integrating advanced infotainment systems in their newer vehicles. For instance, automakers, such as Nissan Motor Co. Ltd., Mitsubishi Motors Corporation, and Groupe Renault, are considering infotainment systems integrated with Google Inc.'s Android OS for their upcoming models. At the same time, the demand for in-vehicle infotainment is gaining traction in line with the shifting customer preferences and the strong emphasis on seamless smartphone pairing with the system. As such, several vendors are collaborating with technology companies specializing in areas, such as display units, audio units, comprehensive systems, and navigation systems, to introduce innovative automotive infotainment systems. The growing sales of luxury vehicles and the growing consumer preference for dashboard integrated infotainment systems are also creating new opportunities for the growth of the market.

Automobile manufacturers are focusing on incorporating IoT technologies to enable greater end-to-end connectivity of vehicles. With the collaboration of automotive manufacturers with software companies to build high bandwidth and low latency systems, these systems can work in high vibration and low-temperature environments when installed in light or heavy-duty vehicles. IoT increases the ease of accessibility of information for drivers and passengers to make their journey secure and convenient.

Growing emphasis on safety for drivers has brought advancement in technology, as automakers started integrating advanced driver assistance systems (ADAS) and digital monitoring systems (DMS) in cars. Parking assistance and traffic updating feature of ADAS and DMS assists the driver during their journey as these systems are installed in their infotainment system for monitoring and controlling purposes. These technological advancements in driver’s safety are creating a new growth opportunity for the automotive infotainment market.

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?Regional Insights

Asia Pacific dominated the market and accounted for 50.0% share in 2023. This growth can be attributed to the growing sales and production of passenger cars in the region. The increasing income levels and high demand for automobiles have resulted in the growth of luxury and mid-sized premium cars segments in the region. The demand for in-car entertainment systems is expected to soar in the APAC region as the traction for electric vehicle is also gaining ground in the region. Some major benefits of in-car entertainment systems include increased connectivity, improved user experience, hands-free operation, and a variety of entertainment options.

Europe holds a considerable share in the global automotive infotainment industry due to the presence of prominent automobile manufacturers. Major automakers work closely with global software companies to launch advanced infotainment systems. The product launch will increase the company's revenue share and maintain its dominance over other competitors in the world. The demand for advanced in-car infotainment systems has increased as a result of the rapid adoption of cloud technology in vehicles that is driving the regional growth. The infotainment market in particular, as well as the automotive industry as a whole, is moving towards cloud technology; this is a key factor in the development of in-vehicle infotainment. The industry is expanding due to the simple user interface of in-car infotainment systems that combine cellphones for a variety of functions.

Recent Developments

• In October 2023, Alps Alpine Co., Ltd. partnered with DSP Concepts, Inc., an audio processing solution provider, to provide customers with sound technology. Through the partnership, a former company used Audio Weaver audio system development platform, DSP, to develop next-generation audio products.
• In July 2023, Pioneer Corporation announced its R&D expansion plan in India. By expanding its R&D facility in India, the company aims to accelerate the development of innovative products in the mobility field and cater to the growth in Indian automotive market.
• In February 2023, Continental AG announced the launch of a driver identification display equipped with an integrated camera for biometric driver identification. The Driver Identification Display, the first inside automotive display in the world that supports contactless, highly secure identification and deters fraud and theft, is designed to identify the driver. TrinamiX created and patented the technology on which integrated facial authentication is based. It combines a novel sort of liveness detection with facial recognition to confirm the user's identification.
• In January 2023, Visteon Corporation partnered with Qualcomm Technologies to develop integrated cockpit domain controller technology together. The technology is developed using Visteon’s SmartCore software powered by Snapdragon cockpit platforms for software-defined vehicles.

Some of the prominent players in the automotive infotainment market include:

• Alpine Electronics
• Clarion Co., Ltd.
• Continental AG
• Delphi Automotive PLC
• Denso Corporation
• Harman International
• JVC KENWOOD Corporation
• Panasonic Corporation
• Pioneer Corporation
• Visteon Corporation

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the global automotive infotainment market.

Product Type

• Audio Unit
• Display Unit
• Heads-Up Display
• Navigation Unit
• Communication Unit

Fit Type

• OEM Fitted
• Aftermarket

Vehicle Type

• Passenger Cars
• Commercial Vehicles

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)

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