Automotive Head Up Display Market worth $2.2 billion by 2028

The global automotive HUD market size is projected to grow from USD 1.0 billion in 2023 to USD 2.2 billion by 2028, at a CAGR of 16.6%. The demand for automotive HUD solutions is fueled by the increased focus towards passenger as well as vehicle safety, a growing demand for improvement of in-vehicle experience, and steady growth in high-end vehicle segments, mainly in emerging markets.

Increasing awareness about passenger and vehicle safety, paired with steady growth in luxury and high-end car segments, mainly in emerging markets are anticipated to increase the demand for automotive HUD solutions all over the world. Moreover, increasing penetration of electric vehicles in conjunction with growing demand for semi-autonomous vehicles are also expected to create lucrative opportunities for the automotive HUD market in the coming years globally.

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AR-based HUD segment is expected to have significant growth opportunities in automotive HUD market during the forecast period

Increasing advancements in the AR-based HUD segment is expected to be a major revenue opportunity for HUD manufacturers. AR-based HUDs are more interactive and can project complex graphics that correspond to objects in the real world. AR graphics are overlaid onto real-world objects in such a way that the driver can immediately recognize threats and quickly take appropriate actions to avoid them, such as braking for a road obstacle. Such advancements would boost the demand for AR HUDs in the premium vehicles segment during the forecast period.

ICE vehicles segment is expected to be the largest in automotive HUD market during the forecast period

Rising concerns over safe driving and pedestrian safety are compelling OEMs to incorporate HUD features in modern ICE vehicles. Automotive HUDs help in providing real-time information such as vehicle speed, fuel information, phone calls and messages, and ADAS information. With the rising penetration of ADAS-enabled features and other connected features, the demand for HUD solutions has also increased at a rapid pace in this segment. However, although the demand for electric vehicles is exhibiting exponential growth, the overall sales volume of electric vehicles is still very less compared to ICE-powered vehicles. Hence, ICE vehicles are expected to hold a larger market share. Additionally, increasing adoption of advanced technologies such V2X, ADAS, and other connected features in ICE vehicles is likely to fuel the demand for automotive HUD solutions during the forecast period.

“Germany to lead the automotive HUD market in Europe”

Germany accounted for the major share of the European automotive HUD market in 2023. It houses the largest automotive industry in Europe. The German automotive industry is estimated to exhibit steady growth in the coming years. The German market is technologically advanced and has automobile manufacturing giants such as Volkswagen, BMW, Audi, and Daimler. The presence of major automobile manufacturers combined with advanced technology prowess would result in a significant rise in demand for advanced automotive technology such as HUD systems and components.

Key Market Players:

The automotive HUD market is dominated by global players such as Nippon Seiki Co. Ltd. (Japan), Continental AG (Germany), DENSO Corporation (Japan), Panasonic Holdings Corporation (Japan), and Foryou Corporation (China), among others.

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