Automotive Advances … But What’s Still Coming?

It has been enlightening to watch the automotive and mobility industry advance in the past few years. The pandemic exposed a lot in many industries, speeding up transformation in many areas, but what trends are really taking hold? Is it electrification, customer experience, ADAS (advanced driver assistance systems), SDV (software-defined vehicle), sustainability, security, or something else entirely?

I recently had an opportunity to sit down with Raj Paul, senior director, Americas mobility, Microsoft, on The Peggy Smedley Show to talk about how recent announcements will ultimately impact automotive going forward. Let’s unpack a few of each of the areas we addressed.

The Rise of AI

Perhaps one of the biggest trends that has impacted nearly every vertical market in the past 12 months has been the rise of AI (artificial intelligence)—or more specifically the rise of gen AI and ChatGPT because AI itself has been around for quite a while.

Paul says we have had AI for a long time, but now we have specialized compute from an AI standpoint and the storage that is now available. When you look at gen AI now with OpenAI and the GPT models, it is a perfect time when everything has come together to make this possible for customers and partners to start leveraging the capability, he explains.

“The beauty here is our underlying platform, Azure platform, Azure Microsoft cloud, is being an enabler so customers and partners can leverage all the large language models, which we make available in Azure,” he says. “The developer tools that we make are available so that they can actually get going really fast.”

The company has made many announcements about how gen AI is showing up in its products now. For instance, all products that companies are used to within the productivity suite have a copilot that will make businesses more productive. And Paul likes to emphasis that it is a copilot—not an autopilot.

AI can help in many ways such as with the customer experience, the supply chain, and to help optimize the cost structure, as just a few examples.

https://connectedworld.com/automotive-advances-but-whats-still-coming/