Automation, Productivity, Efficiency
Our weekly CMO Council newsletter on LinkedIn provides key CMO insight on:
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How AI Can Boost Productivity And Performance
The CMO Council believes dedicated MarTech management and digital transformation expertise appears to be maturing and more widely accepted, supported and represented in global organizations. CMOs have also made great progress closing the digital marketing skills gap. They should also be seeking more predictive outcomes from creative investments, and they need to deliver higher levels of automation, productivity and efficiency in internal and agency teams. Our study, conducted in partnership with Zeta Global to gain insights and predictions about MarTech, shows AI in the vanguard of a paradigm shift in MarTech adoption and use this year. In fact, our research showed that MarTech procurement intentions have made a massive swing to embracing new GenAI tools, applications and analytics. Almost 60% of marketers surveyed view this area of investment as offering the most value and ROI. Find out more about CMO Intentions for 2024 in our exclusive report
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Building High Trust Marketing Teams
Building trust within a marketing team can be approached from two distinct perspectives: the inside-out approach, which focuses on internal dynamics, and the outside-in approach, which emphasizes external influences and customer feedback. The magic also happens when the need of the hour is cross-functional collaboration, says Ankoor Dasguupta, marketing practitioner and advocate of social impact. “From my experience, I’ve come up with five points which are the catalyst to building a high trust team using both approaches.” These are: Promote Open and Honest Communication, Encourage Cross-Functional Collaboration, Empower Team Members with Autonomy, Invest in Continuous Learning and Development, Celebrate Achievements and Milestones. Build your team with an inside-out or outside-in approach
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Leveraging Data, Technology and AI for Marketers
Marketers are being challenged by the high frequency of AI impact on business, says CMO Council Africa Advisory Board member, Judy Gounden. She was interviewed by South Africa’s e.tv channel on the CMO Council’s role globally and in Africa, as a peer-powered network; as well as her presentation at the Marketing Innovation Summit in Johannesburg in July. As Gounden says, 78% of AI users are bringing their own AI tools to work, and her advice to marketers is to look beyond their own industry and explore partnerships that can bring fresh perspectives and innovative solutions. “Collaborate with diverse stakeholders and adopt a learning culture for yourself and those around you. Be open and lean into change and embrace it – and check out the new AI tools for yourself.” View the full video interview with CMO Council
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Join Our QSR Drive-Thru Marketing Community
For business leaders looking to stay on top of the latest trends and innovations in the ever-changing QSR environments, the CMO Council has created a new Drive-Thru Marketing community on LinkedIn . This initiative is part of a new CMO Council Program, “Adding Customer Glue to the Drive-Thru – How Digital Innovation is Transforming the Quick Service Restaurant (QSR) Experience Through Speed, Convenience and Higher Value Personal Service in the Moment.” CMO Council has teamed with uKnomi to engage members and industry domain experts across the quick-service restaurant and retail sectors on ways to uplift consumer gratification, loyalty and convenience - to map, model and validate deployment of a data-driven, AI-based QSR experience. Pull up to our window to view our latest insights into AI and the QSR Drive-Thru
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For in depth insights into what CMOs are talking about, subscribe to Marketing Magnified , the CMO Council’s external newsletter.
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