?? Automation in Post: Smarter, Faster, More Efficient

At Production Summit Los Angeles 2024, industry leaders tackled a big question: What is the Production Technology Roadmap for 2025?

In December MTI Film 's VP of Product, Brian Gaffney , joined an incredible panel alongside: ?? JP Castel(Chief Strategy Officer, Evercast ) ?? Anthony Saenz (SVP Technology, Publicis Groupe ) ?? Addy Ghani Addy G. (VP Virtual Production, Disguise )

One key takeaway? Automation is revolutionizing post-production—eliminating tedious manual steps and making workflows smarter.

“From dailies to IMF packaging and DCP creation, we’re streamlining processes, reducing manual steps, and increasing efficiency. By templatizing workflows and removing client-specific dependencies, we make automation smarter and more adaptable. Instead of operators clicking through endless menus, our system responds to simple prompts—like ‘Create a Netflix IMF’—handling the details automatically.” – Brian Gaffney, MTI Film

The result? A faster, more consistent, and scalable workflow that lets post teams focus on creativity, not busywork.

?? Workflow & Efficiency

How much of your current post-production workflow is automated? Where do you see the biggest opportunities (or roadblocks) for automation in your daily work?

?? Future of Post-Production

What production tech advancements—aside from AI—do you think will have the biggest impact on post-production workflows in the next five years?

? The Time Crunch in Post

What’s the most time-consuming task in your post-production process today? If you could automate one part of your workflow, what would it be?

?? Industry Challenges

As budgets tighten and turnaround times shrink, how are you balancing efficiency with maintaining high-quality work?

?? Automation & Creativity

Do you see automation as a tool that enhances creativity in post-production, or do you think it risks removing too much of the human touch?

?? Watch the full discussion HERE

?? Production Summit LA

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