Automation of management as a competitive differential in the ERP market.

The career of those who work with enterprise management systems, also known as ERP, is composed of a lot of studying, dedication, and evolution. This is the case with Denia Kuhn Rezende who has a solid educational background, with a degree in Data Processing, a post-graduate degree in Systems Analysis, and a master's degree in Knowledge Management in IT.

She started her career as a civil servant at the Department of Finance, where she worked for six years, and then transitioned to the private sector. There, she started by implementing SAP and MGE from Sankhya Business Management. Over time, she dedicated herself to becoming a SAP Consultant, working with large energy groups in implementing IT governance and management with ITIL and COBIT methodologies.

Next, she joined TOTVS, where she stayed for almost six years, managing the Winthor software. In this company, she had the opportunity to work on a complex transition, which involved simplifying operations and synergies, from the PC Sstemas culture to TOTVS.

Finally, she found Sankhya, where she has been working for just over a year. In this new venture, she found a profile and culture that fit very well with her way of being, focused on people. In addition to a great purpose of growing and tripling the customer base and revenue by 2025, through a strong acquisition strategy. Sankhya aims to become the best management platform, with a complete ecosystem that provides autonomy and intelligence to its customers.

To achieve this goal, the customer journey must be smooth and efficient, starting from the lead generation stage and going through implementation and go-live. Sankhya has created Maha Gest?o, a document that contains about 300 questions to assess the management maturity of potential customers and offer a targeted solution of products and services.

The company offers a KPI (Key Performance Indicator) management solution, which allows tracking goals and results, as well as managing action plans. Thus, standing out as a complete management platform that enables alignment between strategic and operational.

Maha Gest?o is a fundamental part of product implementation, feeding an internal management tool that directs best practices to the customer. The company has specialized teams that create templates for implementation, as well as Customer Experience teams that monitor customer maturity and apply Maha again to identify new opportunities for improvement.

Sankhya also has an app store, where it is possible to find solutions developed by both partners and customers themselves, allowing for continuous growth of the ecosystem.

Denia's role in this universe is to understand market needs and evolve her products. To do so, she mapped the value chain of the segments and created a consistent roadmap focused on experience delivery. The company also has a best offers guide to ensure that its products are suitable for customers.

To measure success, they use the NPS (Net Promoter Score), evaluated quarterly by an external consultancy. The company holds events with its customer base to present its product roadmap and answer questions, always aiming to delight the customer and improve the NPS.

One improvement opportunity today is for the customer to quickly operate with the basics done well, already generating significant management results, due to the low maturity of the entire ecosystem. To achieve this, the company is directing its products to be plug&play, with an experience similar to that of Netflix.

The company is also seeking M&As (mergers and acquisitions) that help scale and improve the customer experience, always aiming to improve the ecosystem and management of entrepreneurs.