Automation & Campaign Management Handbook: A Must-Have Resource For Campaign Success

Addressing Modern Marketing Challenges

Marketing campaigns are no longer a one-size-fits-all endeavour. The modern marketer juggles multi-channel execution, scaling personalisation, and the constant demand for measurable ROI—all while navigating an overwhelming sea of marketing tools.?

But how do leaders in the field turn these challenges into opportunities?

To answer this, Research NXT, in collaboration with Zoho, has created the “Automation and Campaign Management Handbook for Functional Experts.”?

This handbook identifies actionable strategies and cutting-edge tools reshaping campaign management. It explores how automation, advanced analytics, and AI are enabling organisations to streamline campaigns, maximise engagement, and achieve meaningful results while improving lead attribution and ROI optimisation.

Learn from Industry Leaders

The handbook goes beyond theory, offering a deep dive into real-world examples and best practices. From healthcare to financial services and education, leaders reveal how they are transforming multi-channel campaigns with automation tools, targeted messaging, and data-driven personalisation. Practical insights into tools, workflows, and success metrics make this handbook an indispensable resource.

For instance, marketing heads emphasise how integrated platforms are breaking silos and improving ROI measurement while personalisation at scale is delivering stronger customer engagement.

As one leader aptly shared: Automation is 60% data quality and 40% messaging precision.

What to Expect in the Handbook

The handbook highlights:

??Multi-channel campaign strategies tailored for today’s audiences.

??Real-life challenges and proven solutions shared by top marketers.

??Lead attribution models that help align budgets with high-impact results.

??Best practices to leverage AI, automation, and unified platforms.

Download the Report Now!

This report is built to empower functional experts like you with the tools and knowledge to excel in today’s fast-changing marketing landscape.

Whether you’re a seasoned marketing professional or a functional leader seeking to optimise campaigns, this handbook provides the insights you need to tackle today’s challenges and drive measurable results.

Explore how industry leaders are mastering multi-channel campaigns and leveraging automation to achieve sustainable growth.

??Get your copy here: https://researchnxt.com/microsite/automation-campaign-management-for-functional-experts/