Automation, actionability, and accountability
Over the past decade, I have used several software-as-a-service (SaaS) offerings to streamline processes, enhance efficiency, and improve results. These are my favorite platforms so far.
Automation with Epsilo.ai
Epsilo is a closed-loop operation hub designed for digital commerce teams to unify data sources, benchmark performance, and execute campaigns. Integrating various aspects of digital marketing into a single platform is crucial for brands to understand the efficacy of their marketing investments. Epsilo excels in areas such as rule automation and optimization, integrated dashboards, and predictive trends that aid in planning. Winning an award for the best use of AI was an added bonus. Special shoutout to Quang Tran and Nishant Singh Didawat for the tremendous support.
For content and project management, I turn to Sprinklr and Asana, respectively. Sprinklr is a unified customer experience management platform capable of monitoring brand health, gaining industry and competitive insights, managing content lifecycles, and handling social media touchpoints. Given its extensive features, it can be daunting for first-time users.
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Asana is an enterprise-grade work management platform that should be familiar to project managers. Beyond task tracking, it also offers features for workflow automation, resource management, and serves as a reporting dashboard. For people who are task-driven and perhaps have OCD.
Accountability with Traackr
For brands working with creators and influencers, Traackr is my platform of choice. I first engaged with Traackr during my tenure at Samsung, and over the years, their features have evolved to provide even more precision and accountability in measuring ROI from influencer engagements. Traackr is a robust influencer relationship management tool that allows marketers to identify and engage with key influencers, track campaign performance, and analyze the impact of their efforts.
On a personal level, these days I am dabbling with Notion . What about you?
Career Transition | Executive Coach | Career and Leadership Navigator | Partnering with Executives to Achieve Clarity and Growth | Associate Certified Coach (ACC - ICF) | ACLP Certified Trainer |
10 个月Glad to discover you are a productivity geek. I am also on my Notion journey, not making much headway, Just using it for simple stuff. Attracted by the enormous potential, at the same time well aware that it's a rabbit hole.
?? Award winning Asana partner?? | Organizing your workforce | Helping teams to work together successfully - Hiring ?? - ?????? |
10 个月Great stuff Damian Koh, the use of Asana we set up together but also great to see your personal usecase of Notion. Have you ever thought about using it internally to monitize on the knowledge management within the teams?
Founder & CEO @ epsilo.ai, ? recognized in Gartner’s Market Guide for Digital Shelf Analytics
10 个月Really appreciated for the opportunity to be next to you to chase such initiatives Damian. More to come, for sure. Things are done more than twice with the same way can be automated ????
Founder at Mathmen
10 个月Thank you for your kind words, Damian! Such a pleasure to work with you and the Versuni team.