Automating Webinar Reporting for a Leading Healthcare Education Provider

A leading organisation supporting Australia's health professional sought to enhance their reporting processes for webinar performance. With webinars being a key touchpoint for engaging their audience and sponsors, they required a solution that would automate data integration, deliver actionable insights, and provide stakeholders with professional, visually engaging reports. Motta Consulting partnered worked to deliver a streamlined reporting solution, enabling better insights and improved engagement with sponsors.

The Challenge

Our client hosted webinars that attracted strong participation, but reporting on attendance and trends required a solution that could:

• Consolidate Data Efficiently: Data resided in multiple systems, such as their website database, which required integration for timely and accurate reporting.
• Showcase Trends Over Time: Sponsors and stakeholders needed clearer visibility into enrolment trends, attendance metrics, and webinar impact.
• Deliver Professional Insights: Reports had to highlight key information in a polished, easily digestible format aligned with stakeholder expectations.

Our Solution

Motta Consulting worked with our client to automate webinar reporting and create tailored visualisations that met their business goals. Key project elements included:

• Automated Data Integration: Connected Power BI directly to our client’s MariaDB website database. Automated data extraction, eliminating manual consolidation and enabling real-time reporting capabilities.
• Customised Timeline Visualisation: Designed a unique reporting structure that showcased webinar enrolment progression over time. Highlighted trends and patterns, allowing our client to track audience engagement dynamically.
• Professional Sponsor Dashboard: Developed a visually compelling infographic dashboard tailored to sponsors. Highlighted key attendance metrics and trends in a clear, intuitive format aligned with client’s branding.

Results

The collaboration delivered tangible benefits, enhancing both operational efficiency and stakeholder engagement:

• Time Savings: Automated reporting reduced manual effort, freeing up resources for strategic initiatives.
• Clear Insights: The interactive dashboards provided a comprehensive view of enrolment trends and webinar performance at a glance.
• Stronger Sponsor Engagement: The professional infographic dashboards equipped sponsors with meaningful insights, strengthening partnerships and showcasing value.
• Scalability: The solution was designed to scale seamlessly, supporting future webinars as the organisation continues to grow.

Conclusion

By working with Motta Consulting, our client now has a robust, automated reporting framework that delivers clear, actionable insights while presenting webinar performance in a professional, polished manner. This enhancement ensures stakeholders, including sponsors, gain a clear understanding of webinar success and the value delivered by our client’s offerings.

About Motta Consulting

Motta Consulting specialises in automating reporting processes and creating data-driven solutions that transform raw information into meaningful insights. We deliver tailored solutions across industries, helping organisations streamline operations, improve efficiency, and better engage with their stakeholders.