Automating, Digitizing and Centralizing the operations for a Marketing Agency
At A Glance
What an Influencer Marketing Agency basically does is connect brands to influencers to tell great stories. Our client is a leading Influencer Marketing Agency which clients ranging from Fortune 500 companies to start-ups. With such a client portfolio, they were struggling to keep up with the analytics. We were able to help them out in this area and enable them to serve their client more effectively and efficiently.
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Influencer Marketing focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire/ pay influencers to get the word out there.
Our client is a leading Influencer Marketing Agency based out of Delhi-NCR and has an impressive client portfolio ranging from Fortune 500 companies to localized start-ups. What our client did was they made sure a campaign works right but they were stuck in the manual processes due to which they were unable to utilize their full potential. This is when they approached us and we decided to help them out by Automating, Digitizing and Centralizing the complete process by building a monitoring platform.
What did we do?
Suppose a company wants to launch an influencer marketing campaign for Product A in Bangalore. Our client will provide them with the access to the platform that we have built and through that, they can easily get a list of influencers from Bangalore or who target their content to the audience in that area. From this list, they will also get the performance chart of each influencer to help them make a calculated selection.
Now, the influencer has been picked and they have signed the deal with the brand in question for their product A. As soon as the influencer puts up the campaign post/posts, it is monitored through the platform that we have built. We help in various aspects like trend analysis and sentimental analysis, factors which need to be closely monitored to measure the success of any digital campaign.
Once the campaign ends, our platform can curate an analysis of the performance of individual influencers. Insights are also provided in terms of ROI.
This is beneficial because, on an average, many of the Fortune 500 companies have as many as 100 new campaigns going live each day and to monitor it all manually if at all possible would not be efficient and accurate. We have automated, digitized and centralized the whole process which has not only made it easier but also helped improve the efficiency on an individual level since targeted data can now be accessed rather than having to skim through the whole data in case one needed to.