Automated Emails You Should Be Sending Today

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it and when they are most likely to convert.

If you’re considering making them a part of your own marketing campaigns, then you’ll want to consider bookmarking this post, and keep coming back for more ideas.

What are automated emails?

Just like your out-of-office replies, email marketing campaigns don’t have to be sent manually. Using autoresponders and marketing automation workflows allows you to send them in specific time intervals or in response to your customer’s actions.

Automated emails can be sent as an individual message or as a part of a larger email drip campaign. For example, when onboarding new customers, instead of sending just one email, you could send them a whole series, guiding them one step at a time through the ins and outs of your product.

Once you set a condition for when the email is to reach your subscribers, you can just hit the publish button. From now on, every time your customer meets a certain condition, they will get your pre-written email.

[Want to know how your email and marketing automation campaigns stack up against your competitors? Check out the all new Email Marketing Benchmarksreport.]

Different types of automated emails

How you’re going to communicate with your audience depends on many factors. Your industry, target audience, your campaign objectives — these and other elements will affect the way you should be contacting your leads and existing customers for best results.

To make your life as a marketer easier, we’ve made a list of 20+ types of automated emails with examples that you can use for your own marketing campaigns.

And if they seem interesting, but you’re not sure how to go about starting your first marketing automation program, read this guide on Marketing Automation Basics. It will show you in detail everything you need to consider before jumping in at the deep end with triggered campaigns.

1) Thank you Email

As a marketer, you constantly ask your subscribers to do something for you. Sign up for a newsletter, download an ebook, fill out a survey – does that sound familiar? Now let’s imagine the same scenario in the offline world. If you kept asking someone to do something for you, the least you could do is say thanks, if not return the favor. It’s simple.

2) Welcome Emails

Let’s assume that you’re organizing a dinner party. What would you do if someone responded to your invitation and arrived at your door? Most likely, you’d greet them and show them around.

3) Meet the team

Sometimes you’ll want to really connect with your audience. Not on a business-to-customer or business-to-business level, but on a human-to-human level. Introducing your team and the people behind your brand can help you with that.

4) Your order is on its way

Order and transaction confirmation emails are popular among ecommerce businesses. But anything else related to the product that’s been ordered – not so much.

5) Tells us what you think

If you ever wanted to find out something new about your target audience, who would you ask first? Your customer support team, your sales team, or maybe marketing folks? Why not go straight to the source and just talk to your customers?

6) Products review emails

Marketing isn’t only about selling. It’s about anticipating and satisfying customer needs. Profits come afterwards.

You shouldn’t only care about your audience up to the moment they place their order, and forget them afterwards. Instead, you should stay in touch with them even after they’ve already received the product, and had a chance to give it a go.

If you want to build authentic relationships, you’ll want to ask them how happy they are with what they’ve ordered. What their initial reaction was and whether it’s changed over time. Only then you can really say that you care about their opinion and that you’ll use this to make your products even better.

And, of course there is more. To read through it all, please click the link above.

If you wish to understand and explore more. Please contact me and I will reach out to you and we can discuss about it more.