Automated Content Writing: Fantasy, Foolhardy or Fantastic?

Automated Content Writing: Fantasy, Foolhardy or Fantastic?

Artificial Intelligence, or #AI , has improved leaps and bounds recently, especially in #automating tasks. But can it yet write like a human without infringing on the intellectual property of real #content writers, while retaining some humour, articulation and subtext? This is the question a client recently asked me, and the question I hope to answer here.

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There are no degrees of separation between humans and #machines these days. From voice-activated personal assistants to smart appliances, many of us live our lives surrounded by intelligent technology. And #artificialintelligence is no exception. The field has made great strides in recent years, with developments in machine learning making it possible for machines to perform increasingly complex tasks.

A well-known example is self-driving cars – by learning from millions of miles of driving data, computers can now “see” their surroundings in a similar way to humans and can react accordingly. Many authors are experimenting with the use of AI to generate new content for them. Online businesses looking to provide fresh and engaging content for their websites often hire freelance writers to produce articles and blog posts on a wide range of topics. However, this isn’t always practical; there simply aren’t enough high-quality writers to go around.

This is where AI can help. Programs known as Natural Language Generation systems can be used to generate text or audio based on predetermined parameters. For example, a program could analyse a given set of keywords and write an article based on the results. Or it could pick out relevant sentences from an existing article and rewrite them into a more conversational style. There are plenty of uses for this kind of software, but does it work as well as a human writer? I decided to find out...


Q1: Is anyone really using AI to write articles?

A1: Yes! Business-to-business websites use AI to generate automatic product descriptions and news articles for their webpages. Other examples include chatbots that can be used to answer questions and interact with customers. As well as helping organisations manage online content, AI can also be used to check spelling and grammar. This can be particularly useful for non-native speakers who struggle with English. It even has the potential to help people who are learning a new language. Another way that AI is being used in the writing industry is by helping companies identify gaps in their web content. Using techniques like text mining and topic modelling, AI programs can identify important topics and themes in articles and use them to determine future trends. Some writers worry that this technology will replace them altogether, but the writing is on the wall – sooner or later every website will have its own AI-written content!

Q2: Is there anyone else out there whose job involves using AI to write articles?

A2: Yes! A team of computer scientists at Northwestern University is developing a system that uses artificial intelligence to generate satirical poetry. The hope is that the program will be able to tackle issues like censorship and free speech by producing thought-provoking poems that people will find funny or shocking. Although the program is still in its early stages, it is hoped that it will one day be able to produce its own satire without relying on input from human poets. This would mean that the system would have all the creativity and imagination of a human writer but without any of the pesky rules and restrictions that come with real-world poetry. Although AI still has a long way to go, it's exciting to see where the technology is heading. Hopefully it won't be long before we can use it to create our own novels, poems and screenplays!

Q3: Will AI ever be able to write better than humans?

A3: It is hard to say whether AI will ever surpass the human intellect. However, it is certainly possible that it will one day be as intelligent as a human. Many people are worried that this technology will eventually replace us completely, but I do not think that this is likely to happen any time soon. It is important to remember than AI is just a tool that can be used for many different purposes. It can be used to develop groundbreaking scientific research but it can also be used to create terrible works of art! Ultimately, I think that AI is going to have a huge impact on society in the future, but this is probably only going to happen over a long time scale.

Q4: How will this impact the future of writing?

A4: It will certainly have an effect on how the world produces content. At the moment, most web content is written either by humans or by robots. The use of machines has already replaced many jobs like manufacturing, transport and construction. In the future it is likely that more types of work will be automated with the help of AI. This could have serious consequences for many people who are currently employed in the creative industries. However, it could also have benefits for people working in fields like engineering and research. While automation and AI have the potential to disrupt many industries and professions, there are likely to be many opportunities for people to get involved in the new industries that develop as a result.

Q5: Why is AI still in development despite recent advances?

A5: The truth is that there is still a lot that we do not know about AI. We are still in the early days of this technology and there are likely to be many improvements in the coming years. One of the main reasons for this is that scientists are still trying to find the best way to build AI programs. There are many different techniques that have been developed so far, but there is no single approach that is universally successful. This means that there is a lot of experimentation and research that needs to be done before we can truly understand the potential of this technology.

Q6: Could anyone really develop an AI program that could write as well as a professional writer?

A6: At present there are only a handful of programs that are able to do this successfully. These include the Quill bot created by Microsoft and the Writer robot developed by IBM. These examples show what is possible today, but further developments are required before they could be used to write authentic pieces of content. Advances in AI are not happening as quickly as many people expect. It is important to remember that AI is still in its infancy. Scientists are learning more every day about the capabilities of this technology and we are likely to see big improvements in the next few years.

Quite an exciting time for AI-driven automated content.

Full disclosure: Other than the title and first paragraph, this article was written by an #automatedcontent bot (I added to paragraphing and a few hashtags) and it passed the duplichecker.com #plagiarism checker with a score of 100% unique content.

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Although this bot mentions both Quill and Writer, it was written with neither, but uses the same #gpt3 natural language processing framework Elon Musk's OpenAI developed.

I think it lacks depth, there's certainly nothing ground-breaking here. You're not going to get a unique viewpoint, or thought leadership from a bot, it's rehashing what's already been said, and is mostly mainstream. But in my mind, this piece shows that in creating base content where rules or logic applies, such as instructional video, a bot can do a pretty decent good of it. It also does a good job in replicating the conversational style I provided in the first paragraph.

What do you think? Could it pass for a human? Was it surprising?

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