Automate Sales Growth for Your Shopify Business with WhatsApp
SleekFlow ｜ 整合行动通讯 客户沟通团队平台
The Omnichannel Conversational AI Suite for customer engagement
One of Shopify merchants’ biggest challenges is converting casual browsers into paying customers. In today's crowded e-commerce landscape, getting people to take the final step in completing a purchase takes multi-level efforts.
There is a simple and powerful solution to that—automating your customer journey with the integration of WhatsApp and SleekFlow ｜ 整合行动通讯 客户沟通团队平台 .
In this article, you will learn how to leverage this dynamic duo to automate payment links, promote your product catalogs, and deliver unparalleled customer service, all of which ultimately boost sales for your Shopify business.
Why Use WhatsApp for Your Shopify Business?
WhatsApp is a dominant messaging platform with over 2 billion active users worldwide. By leveraging the WhatsApp API, Shopify merchants can tap into this massive user base to drive real business results.
Let’s take an example of a flower shop business. ??
Here are some key use cases and benefits:
? Pre-Purchase Support
During the closing hours of the flower shop, the business can still auto-reply to customer queries, offer product information, and give personalized recommendations 24/7.
?? Product Recommendations
Upon each product inquiry, the flower product catalog is presented in a timely manner, and relevant items are auto-recommended to customers based on their answers or purchase history (in and out of Shopify); targeted recommendations increase purchases.
??Cross-Selling and Upselling
Upon each customer chat with new or old customers, real-time cross-selling/up-selling messages are sent to suggest complementary flower accessories or better/new flower products; increase average order value.
?? Zero-Party Data Collection
WhatsApp also allows businesses to gather valuable zero-party data to inform their marketing campaigns and improve personalization.
How to use WhatsApp to enhance the Shopify purchasing experience
a) Display Your Product Catalog ??
There are two main ways to showcase your Shopify product catalog on WhatsApp:
However, this method has limited SKU management and order fulfillment. Therefore, we recommend you use the custom catalog on SleekFlow instead. (see no. 2 below)
2. Build a full-featured custom catalog on SleekFlow: This allows each of your customer service agents to assist customers in building custom carts and checkout flows.
b) Automate Payment Links ?? ??
Once customers have selected the products they want to purchase, you can automate the payment process through WhatsApp:
On WhatsApp Catalog, the order status in Shopify will be updated to "ready to fulfil," after which you can prepare the shipment.
Bonus: Automate Transactional Messages
Take the experience further by automating transactional messages such as order confirmations, shipping updates, and more. This will provide a seamless, “white-glove experience” for your customers.
Interested in learning more? Here’s a step-by-step guide on connecting Shopify and automating workflows on SleekFlow.?
Until next time
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