Automate LinkedIn Posts

Unless you are an influencer, content production is likely never at the top of your priority list. But, LinkedIn is important for building and maintaining a personal and professional brand. It's the digital handshake, the first impression, and often, the pivotal point of attracting potential customers, investors, or partners.

However, if there's one confession I must make, it's this: I've always struggled with creating consistent content for LinkedIn.

Leading a department or running a business is no small feat. The daily grind, the endless meetings, and the firefighting—each task demands attention, often relegating content creation to the back burner. The irony? While we work tirelessly to build our businesses, we overlook building the very brand that represents us on the largest professional network.

The Realization

My epiphany came on a hectic week (aren't they all?), where LinkedIn, once again, saw nothing from me. It wasn't for a lack of ideas—I have plenty. But even with ChatGPT or Claude or Writer, one-at-a-time LinkedIn post writing doesn't scale easily. I needed a solution that fit my hectic schedule, not one that demanded more from me.

The Flow I Created

Enter the flow I devised for automating LinkedIn post writing. The goal is simple: maintain an active presence on LinkedIn without the process consuming the scarce free moments of my day. The focus? Reflecting on and sharing articles, posts, or even my own blog posts, without the manual hassle every single time.

Here's how it works: I read a lot, and whenever I come across something insightful, something that sparks an idea or resonates with my experiences, I save it to a spreadsheet. This spreadsheet is more than just a repository; it's the heart of a busy founder's LinkedIn content strategy. Interested in learning more? Read on!

Automating the Process

With everything saved in one place, I've set up a workflow that kicks into action the moment I save a new article link to my spreadsheet. My workflow scrapes the text of the article and filters it through a prompt I've created to summarize the article, pulls relevant quotes and statistics, and then reflects with my POV. The post is then saved as a new cell in the spreadsheet and that's where it sits until I change a TRUE/FALSE value to indicate that a post is proofed, edited, and approved for scheduling.

This isn't about removing the personal touch—it's about making sure that touch reaches my network. The system allows me to craft my posts when inspiration strikes, then sit back as automation handles the timing and posting, all with my oversight.

Here's a > 2-minute video describing my process using Make & Claude.

What about you?

I'd love to hear from you. Do you have similar challenges with content creation? Would you like to learn how to do this? Should I add this to my upcoming list of webinars to host?