Automate event contact management with chatbots

Business events have a handful of benefits, from increasing brand exposure and nurturing marketing leads to establishing partnerships through collaboration. However, as many advantages as events could bring, there is also a large amount of workload that comes with the planning, operations, and logistics.?

To reduce friction and ensure successful event management, businesses have started to use event technology such as automations and chatbots. But how exactly?

In this article, we’ll explore some effective automation tools and event chatbots that will definitely help take some burden off your shoulders when organizing events.?

Do you have ideas about how you want to automate event management and guide the event leads through the chat flow? Start visualizing the entire journey on SleekFlow’s Flow Builder.

Qualifying the event leads from social media via WhatsApp?

Once the event lead initiates a WhatsApp conversation from your social media ads (e.g. click to WhatsApp ads), website, or event landing page, you can trigger the event automation using a preset message.?

To qualify these event leads effectively, you can first start by allowing them to choose what they would like to inquire about: event details, how to sign up, or talk to an agent. You can set up the automated chat flow to offer relevant details for each option, link to a Google Form, or auto-assign to your team based on their choices.

Segmenting qualified leads to contact lists

According to the responses you get, you can also automatically add chat labels and categorize these contacts into lists. Then, your team will have additional info when they chat with this lead. Your future broadcast campaigns can also be more targeted, as you can make sure to send specific event promotions to those who are truly interested.

Blasting event promotions to increase sign-ups

WhatsApp broadcast is a powerful feature for businesses to send event promotions in bulk. Especially for those high-potential event leads that have previously engaged, the broadcast message with incentives can give them a final push to register for your event.

After receiving the message, the event chatbot can send an in-chat payment link for them to pay instantly or redirect them to the official website for sign-up.

Scheduling event reminders and guides

On the Flow Builder, you can schedule a reminder message sometime prior to the event date to acquire confirmation and improve attendance rate. It helps forecast the results of your events and allows you to put in more marketing effort to boost the event's performance before the day.?

The quality of event support will also be enhanced if you provide helpful guides like a map or directions for the location and tips such as good parking spots for the event attendees.

Automated feedback survey for improvement

Event bots can be used to send thank-you messages to express gratitude for participation and the event's success. By maintaining engagement with the attendees after the event, your brand can leave a positive image and encourage word-of-mouth marketing.?

Syncing contacts to existing CRM database

In the automated event chat flow, you can also sync these event contacts to your existing CRM platform like Salesforce or HubSpot with webhook calls. This not only allows for upcoming event promotions to be sent but also completes the customer profile in your database to assist your team with future client interactions.

Read the full blog on our website.?

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