?? AutoDealer Insider | Edition 1 ??
Ted Lam

?? AutoDealer Insider | Edition 1 ??

?? The Biggest Missed Opportunity in Automotive Sales ??


?? Did you know?

?? 90 million Americans have made a purchase through Facebook Marketplace in the past year.

?? 33% of U.S. Facebook users have shopped on Marketplace.

?? Responding to leads within 5 minutes makes you 100x more likely to convert them vs. waiting 30 minutes.

?? The average dealer takes 47 HOURS to respond… and 73% of leads never get a follow-up. ??

?What does this mean for you?

?? If you’re not on Marketplace, you're missing a piece of the biggest auto audience out there.

?? If you’re responding slowly, your customers are buying from someone else.


?? GM Reality Check: The Digital Sales Shift

?? Ask yourself:

?? What percentage of your sales team actually responds to leads in real-time?

?? How often are your salespeople too busy to answer Facebook inquiries?

?? What would just a 10% increase in conversion mean in revenue for your store this year?

?? One of Canada’s largest dealer groups ran an experiment:

?? 30% lead-to-sale conversion increase

?? $1,000,000+ extra profit in 12 months

?? No extra ad spend—just faster response time & better engagement.


?? 3 Simple Fixes To Stop Losing Leads:

?? 1. Leverage Digital Platforms → Facebook Marketplace = ?? for car buyers.

?? 2. Prioritize Speed → If you’re not responding in 5 minutes, you’re losing sales.

?? 3. Systemize Your Lead Handling → Get a team handling leads 24/7 (Not just "when sales staff isn’t busy").


?? Sales Managers & Used Car Managers – THIS AFFECTS YOUR NUMBERS

?? Your used car inventory isn’t getting enough eyes on it—and if it is, leads aren’t being handled fast enough.

?? The dealerships winning in 2024 aren’t just selling cars—they’re out-responding their competitors.

?? It’s time to stop letting leads die. If AutoTrader suddenly became free and you only paid for legit leads, you’d do it, right?

?? That’s exactly what DrivingIt is offering on Facebook Marketplace —right now.


?? Get ahead of the game before your competitors do.

?? Book a quick 5-minute chat to see how your store stacks up.

?? Book a chat here

?? [email protected]

?? Drop a comment—is your dealership handling Facebook Marketplace leads the right way? Or are they getting buried?

Ted Lam

Founder and CEO | Automotive Intelligence, Sales Psychology, Strategic Thinking

1 个月
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