Auto Sales in the New Norm

Auto Sales in the New Norm

Love it or lose it!

The new norm has changed the face of Auto sales.

 As fewer people are venturing out, so to will less feet cross your Dealership floor.

 Key to new norm success is getting out there & chasing your deals.

 Here are 3 very simple but effective tips you can try –

 1.      Customers may not be entering your Dealership to BUY cars, but they sure are still having to get them serviced! When did you last arrive early to work & (in your fancy coloured mask) meet & greet them? Chat to them, ask how they are, etc. Ask how much they love their vehicle & when do they expect to replace it? Perhaps they have a friend who is on the market & would not go wrong making the same wise purchase? What fleet does their company run? Who would be the correct person to contact?

2.      Around you, there are other businesses. Take a walk & reach out to them. Find out what they do & offer to collaborate with them. The stationary supply has loads of office type Customers as you have Clients who buy stationery. Share leads & you both win from the alliance.

3.      Create a Spotters commission from your own commission. I know a highly successful Auto Sales Professional who has over 100 Spotters, all keeping an eye open for a family member or friend who just might be on the market.

 Simple but effective tactics to adopt on your quest to go from good to GREAT!

 Yes, things are tough, yes, the market is down, yes sales Execs are being let go.

 BUT while your competitors huddle in a defensive laager, get out there & widen your exposure & move more units.

YES, you CAN ~ JUST DO IT

 # https://www.youtube.com/watch?v=10DQeSk1LaY

Need a hand?

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Ian Johnston

International SME business strategy and mentoring in Searching FOR Customers sales strategy, sales activity methodology and sales management

4 年

Richard do you have any opportunities in FMCG?

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