Auto SALES: always be learning

I’m sure you will agree that to become an even better sales Professional, you should always be learning…………

Your past record stands for nothing.

So what about tomorrow?

We all can do more to sell more. I spent a day working with a new member of our Team on Friday, & found myself learning from Nic, who is in his 30’s, while I am 64.

You are NEVER too old to learn.

Selling cars for a living, requires continuous improvement.

Take out time, every day, to do something meaningful, to improve your knowledge.

What, you may ask?

Ok, so I have thought about it!

Ultimately, here are 3 tips to apply, expand your knowledge, & improve sales -

1.      When you get a new model, spend time studying it’s features & benefits.

 Drive it!

How is the ride?

How accessible are the features?

Who will be the likely target Customer?

What will endear them to this vehicle?

What are the benefits you need to perfect to convince the Prospect to buy this car?

2.      Read every article & breaking news on your industry

What is new in your own stable?

What have your competitors launched?

3.      Check out your competition.

What new models do they have coming onto the market?

How do they compare to your product?

What makes your offering unique & superior?

At the end of the day, there are just 3 things that set a great Motor sales Professional aside from the ordinary sales exec –

1.      PASSION – for your business, product & your own ability

2.      COMMITMENT – to your Customer, your Dealership & your future

3.      KNOWLEDGE – an intimate knowledge of the features & benefits of your own product, as well as your competitors’, to enable you to provide a solution to meet your Customers’ needs.

It really is as simple as that.

A Customer will feel the difference & will automatically align with a PASSIONATE, COMMITTED & KNOWLEDGEABLE sales Professional.

YOU are that difference!

Happy selling,

Richard