The Authoritative Brand Voice

The Authoritative Brand Voice

An Authoritative Brand Voice speaks with clarity, accuracy, and depth. It keeps a neutral position on each subject. Its goal should be to inform and educate, not to share an opinion.

Four Tips for Authoritative Brand Voice

Aim to Educate, Earnestly

  • Use sincere language to match the gravity of your subject.
  • Reflect a transparent, solemn perspective to your audience.
  • Educate them with the facts - rather than promotional material. 

Write a Clear, Concise Message

  • Establish authority by writing complex messages in simple language and proper grammar. 
  • Refrain from using jargon, slang, or idioms.
  • Focus on portraying a professional and unbiased opinion to your audience.

Respect your subject matter. Empathize with your audience.

  • Demonstrate that you understand and respect the matter of discussion and as well as the audience.
  • Regard both with a proper degree of deliberate awareness.
  • Aim for tactful, neutral transmission that avoids raw emotion.
 “The objective of communication is not the transmission but the reception.” - Dr. Gerard M Blair

Detach your personal feelings

  • Put aside any personal attachment to the subject.
  • Keep your personal feelings out. Be Objective.
  • Relay information in an unbiased, helpful manner to build authority and credibility.
The problem is now: Business leaders seek the advice of salesmen, rather than forward thinkers.

Write an Authoritative Whitepaper.

Your whitepaper will likely have the most significant impact of all content starting on day 1. A powerful message delivered with precise execution is all it takes to meet your goals and ensure the success of your startup, and you should prioritize it with high regard.

The purpose of writing a whitepaper is to evaluate the needs of a culture, industry, or market —and offer a solution.

  • Identify the current condition of the subject.
  • Propose a feasible project aimed to achieve these goals.
  • Explain how, and why, the project chose to explore the subject.

And Always!

Have an experienced professional review your content before sending it out to the crowd!


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