The Author-Reader Relationship, Part II

I'm back for this next piece!

ICYMI, check out ?Part I? before you continue reading. For the purposes of our conversation over the next few installments, I'm going to use ?You Must Market Your Book? (link to ebook) as the example. You can get a copy here in ?ebook?, ?paperback?, or a really fancy ?hardcover?.

(A huge shout-out to my new subscribers who are coming in just now—welcome! You might just want to start at the beginning of this conversation by reading ?this post? (and the ones that follow).

Okay, so we're talking about what content must be provided so the reader can meet your (and probably their) desired results.

The question again is: What content must I provide so they can do it in an easy and informed way (without a conversation or any future connection with me).

Does this go without saying (probably not, so I'll circle back at a future date): You want to meet the promise of the book (the title is "what the book is about," the subtitle is actually the promise).

My promise is: Increase Your Impact, Sell More Books, and Make More Money.

• How will they increase their impact? By putting their book in the hands of as many of the right readers as possible.
• How will they sell more books? By deciding the most effective book marketing activities based on their personality, the role of the book, their time availability and budget.
• How will they make more money? Well, obviously, by selling more books (or using their book to market their business).

My content must solve these problems or help my readers fulfill their desired outcome. While this is, obvi, different for every author and book, here's my advice to you:

• Provide everything you possibly can without having a conversation. Reveal every piece of advice you've got that your reader can use with you in absentia.
• Keep the book word count in line by telling them what you need to tell them, nothing more or less. (What's the ideal word count for a nonfiction book? Between 10,000 and 80,000 words. Like I said, put in there what needs to be in there.)

Now an exercise for you:

• What content do you need to include in your book?
• What's the shortest possible journey needed to take your reader from the first to last page, so they can "get on with it?"
• You'll want to make sure your content meets the promise of your book, and then provide other ways for readers to learn from and work with you.

More on that tomorrow!

P.S. I get so many (much appreciated) compliments about these emails (thank you). If you're finding this content valuable, would you kindly forward it to any aspiring authors and published authors you know? You'll have my robust gratitude.

Honorée Corder | I help professionals write, publish, market, and monetize their books.

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