Authenticity Isn't Just for the Shower ??

Hi there,

Let’s talk about building community—and no, I’m not talking about a kumbaya circle where everyone shares snacks and feelings (though snacks are always welcome). I’m talking about those professional and personal spaces where people come together to connect, collaborate, and grow.

But here’s the kicker: being in a community isn’t about you. It’s about us.

The other day, I had a front-row seat to a lesson in how not to do community. Picture this: I’m an admin for a group (because apparently, I enjoy overcommitting my time). A new member joins, introduces herself, and immediately offers a discount on her services to the group. Now, I love a good discount as much as the next person, but this isn’t the QVC network.

I politely deleted the post and explained that this community isn’t about self-promotion—it’s about building relationships. I even pointed her to a space where she could promote. You’d think she’d get the hint, right? Wrong.

The next day, she posted again, this time slightly rephrased to make it seem less self-serving but still… self-serving. Delete. Another polite explanation. And then? She left the group.

Honestly? Good for her. She realized this wasn’t her vibe. And I get it—she’s hustling, just like I am. But here’s the thing: hustling doesn’t mean using people.

Building a community, whether in business or life, is about being authentic. People can spot a fake from a mile away. They can tell when someone’s only in it for themselves. And in a world that’s noisy and transactional, authenticity is your superpower.

What Does This Have to Do with Marketing?

Everything.

Communities are the lifeblood of marketing. Whether it’s a Facebook group, a Slack channel, or your local coffee shop chat, these are places where brands are built, ideas are shared, and trust is earned. But the key word here is earned.

When you engage with a community—be it your customers, your peers, or even your team—you’re not there to “sell” or “take.” You’re there to show up, give value, and listen. It’s the same reason why your marketing shouldn’t scream “BUY NOW!” every five seconds. Instead, it should say, “Here’s how I can genuinely help you.”

Authenticity isn’t just a marketing buzzword. It’s the foundation of everything you do, from how you write an email to how you engage in a room full of strangers. And trust me, if you’re fake, people will see through it faster than a cheap knockoff handbag.

Final Thoughts (with a Dash of Humor)

Even when you’re singing in the shower, be authentic. Don’t fake a Mariah Carey note if you’re more of a Shakira. It’s okay—own it.

Because whether you’re in a community, running a business, or belting out your truth to the shampoo bottles, people resonate with what’s real.

Let’s build communities—and brands—that aren’t just transactional but transformational.

Until next time, Lara

P.S. If you’re ever tempted to drop a “special offer” in a group without contributing first, remember this story. You don’t want to be that person. ??