Authenticity in an AI World
Mark Williams
Delivering LinkedIn?? advice since 2008 · LinkedIn?? visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions
Welcome to this weeks LinkedInformed. This is also week 1 of my experiment with AI. I transcribed the full podcast recording and asked ChatGPT to summarise it in less than 1500 words. What it came out with was completely hopeless and unusable! So it's not quite the golden ticket some people are making it out to be!
That said, I did use it for the headline and I will continue to experiment with it on other things but I don't think it's capable of producing the show notes, at least not yet!
On the other hand the above image was produced on dall-e-2 by asking for an image of a 'woman peeking from behind a robot'...a pretty impressive result I reckon!
This week I cover;
LinkedInformed is a weekly podcast which you can listen to on Apple or Google podcasts, Amazon music or Spotify (below). If you subscribe on your podcast player app, the next episode will automatically download to your phone.
New on LinkedIn
Engaging with a post in the feed triggers a prompt to either read further content from that person, if you are already following them.
Or it encourages you to connect to them if they are not a connection
What I find odd about this is that the prompt is to connect, not to follow yet LinkedIn seem to be encouraging following these days. In addition, Lara above has creator mode and therefore the primary option on her profile is to follow her. In addition, this whole action is based on content, so surely following is the most appropriate prompt, not connect.
I strongly suspect this is not intentional and merely another example of a lack of joined up thinking at LinkedIn.
In addition, I have noticed this occasionally appearing under posts on what seems to be a random basis;
So what happens if I vote yes, does the algorithm push the post out to more people? Conversely will choosing no adversely affect the post or even the author?
At this stage, I suspect LinkedIn are just experimenting but if this became mainstream, it could be very impactful. My guess however, is that this will be mostly ignored and LinkedIn will drop it.
Also;
Post scheduling has come to mobile, at least iOS anyway;
How are you getting on with post scheduling. Is this new feature working well for you?
Have invitation restrictions changed?
For quite some time now people have been working on the assumption that LinkedIn limits invitations to 100/week. This has been a arbitrary figure to me because I can't ever see a reason to get anywhere near that number but recently
Melanie Goodman posted this;
I was never sure about the 100 figure in the first place, I suspect it was invented by companies selling LinkedIn automation tools as a means to reassure their customers that they have their back covered and that no harm would come to their account if they used their product - the reality was that many people have been banned for using automation and this may partly be due to the fact that the limit has always been account dependant, not a fixed figure. It's logical that someone who gets a 95% acceptance rate would be allowed to send more invites that someone who achieves 50%!
Company pages can now follow other pages.
This certainly isn't a feature I will be using but if you are one of those company page admins that likes to engage anonymously, or you just want to snoop on what your competitors are putting out on LinkedIn, you might find this useful.
The problem is that changing your page to feed to 'following' is not sticky so it just reverts back to page posts on every page refresh.
领英推荐
Tomer Cohen appeared on the 'Decoder podcast' recently and I finally got around to listening to it this week, it's always interesting to listen to senior LinkedIn execs (and they don't come much more senior than Tomer) talk because we can often gain valuable insights that you don't get from the PR diluted articles they post here.
The interview lasts 1hr 17 mins so to save you the time, I have summarised my thoughts below;
LinkedIn search is unreliable. Irina Shamaeva ???? explains how we shouldn't rely on solely using " " for searches on LinkedIn, she managed to get the following reply from LinkedIn Engineering (not the hapless Help centre!)...
"Double quotes around a phrase producing unexpected results. “recruiter” behaving differently from recruiter (no double quotes).
This is an intended behavior and highlights what our double quote functionality actually does. It is true that using double quotes forces the system to do an exact text match. However there is slightly more to it. When no double quotes are used, the system tries to understand the meaning of your search terms as well as what portions of a job it should search for to find those terms. The system does not always use an exact text match here as not every single job with the occurrence of a search term is actually relevant. Some (not all) of the places we look at are the job’s title, description and desired skills. Our search then decides which of those are the most relevant and displays the results to you. This means you will not see every single job with the words “sourcer” or “recruiter” in the title/description/skills/etc., but rather, you will see all the jobs that our system thinks are for someone that is a sourcer or a recruiter. For example, a software engineering job that has a description stating “talk to our recruiter to learn more” is likely not a good job search result.
You can read the full article here
LinkedIn released some interesting stats this week in this article, most notable were;
With regards to scheduled events it appears that 3rd party Livestream providers are not currently able to schedule events. This might be a glitch but it could also be that LinkedIn are going to release native scheduling of events soon (they have said they will).
Marketers who 'nailed' their profile...according to LinkedIn!
In this article from the LinkedIn marketing blog they cover three areas of profiles with examples of what they consider to be best in class.
Authenticity becomes more important amid AI advancements.
With the meteoric rise of chat GPT and artificial intelligence becoming more and more prevalent on this platform, it seems clear to me that authenticity is more important than ever.
If things carry on the way they are currently, I suspect that AI will be so good by the end of this year that it will be assumed that every profile is written by a robot and that every message received on LinkedIn is also artificially generated.
This won't be true but it's the perception that's important.
If everyone that reads our profile, direct messages or even articles assumes that it has been written artificially then we have a problem. People want to get a 'feel' for the person behind the profile and they will soon start to believe that this is no longer possible (it definitely is now).
We can combat this by using tools currently available and other tools that I suspect Linkedin will make available to differentiate our profiles from those constructed artificially.
Post of the week
Well it's clearly the hottest topic around so it seems appropriate to feature a post about ChatGPT.
Ryan has done a great job here by combining a topical subject with an opportunity to demonstrate his own skills (copy writing).
It's also a really well constructed document post.
Okay that is it for this week, please continue to let me know if you see anything different or new on LinkedIn. I won't always feature it but unless I know about it I can't assess whether it's something that we should all know about or not!
Social Media for the Socially Reluctant ? LinkedIn? Training, Consulting & Profiles ? Speaker ? Transforming Profiles for Results
2 年Awesome podcast episode - lasted me through the better part of two dog walks.
5x Author ?? Business Book Coach & Live Stream Strategist ◆ Making Books & Video Easy Peasy ◆ Host of the Easy Peasy Books Podcast
2 年Really enjoyed your recommendation that doing video is a good way to show authenticity Mark Williams ??????
Author, Speaker, Science Communicator @ Year of Living Better? | Ex InStyle, Target, Leo Burnett | Advisor @ Zenpack
2 年The outputs are only as good as you train it to be. Think of a new conversation thread like a new hire. If you were training a new hire you would give them an example of the types of headings to include each time and what type of content to include under each. Once you get the thread trained then you should be able to paste each week’s transcript there and run 2-3 requests to build the document in 2-3 mins that will get you 80% of the way finished—just like a junior associate would, but much faster.
Brand to Land: Eliminating Personal Blanding? with the Sharpest Tools & Strategies for Your Professional Success. Branding ? LinkedIn Profile Optimization ? Trainer ? Career Coach ? Speaker? Verified Profile ?
2 年Did not realize that Company page Admins can now follow other companies. Added it to the #NEWLinkedinFeature(s) for 2023 Article List with you credited for the find in the Wild. Artificial Intelligence isn't going away, and IMO it can be an assist or even be a creative muse but never a total solution. Nobody ever said, "Be Artificial on Social Media or IRL to be successful!" People are the Authentic Intelligence worth Valuing. #KeepRockingLinkedIn! Kevin
Empathetic Microsoft 365 mentor. Ex-Microsoft. IT tinkerer, problem solver and dedicated project team player. Decent sense of humor. I tried perfectionism. Tribes: Digital Fitness and professional LinkedIn communities.
2 年?? Thanks for the tag, John Espirian. I'm very interested in the intricacies of LinkedIn advanced-search syntax across the various modes, features and plans. I'd never have expected that using double quotes in a job search query would render more search results than a query without double quotes. Fascinating findings by Irina Shamaeva ????, and thank you Mark Williams for pointing to them.