The Authentic Partnership Approach: Key Strategies for Success

When speaking with founders, CEOs and partnerships leaders within successful businesses, there’s a common denominator: they’ve got a certain partnership prowess about them.

But what does that mean??

And why do some people thrive on it?

In this article, we’ll provide some practical and easy-to-implement tips to drum up awareness, sell more effectively, create effective partnerships and cultivate lasting relationships.

Be authentic

Effective partnership pros embrace their true selves and create genuine emotional connections with targets, taking the time to understand as much as they can about the individual.

They don’t fall into the trap of seeing potential customers as people who can be coerced, deceived or manipulated.?

They know the best way to build a sustainable business is by caring, helping, providing value and – crucially – addressing customers’ problems.

Embrace rejection

Along your journey, you’ll no doubt encounter some people who don’t believe in you or your proposition.

Be brave.?

Don’t get put off when criticised.?

By listening to feedback, responding to everyone (even negative voices), and doing everything can to make your business a success, you’ll begin to elevate your partnership prowess.

Grow your network

Colleagues, teammates, mentors and peers can all provide an invaluable sounding board and alternative, insightful points of view.

Building a strong professional network to help you with this is a requisite for success.?

If you’re not already doing so, why not push yourself out of your comfort zone and aim to attend at least one networking event a week.?

You’ll quickly see your network grow!

Get Hyper(targeted)

Often, the best (and only) way to open doors is to (figuratively) blast them down.

Cold calling and asking friends and family for insights and introductions are all well and good, but nothing beats taking a hyper-targeted, personalised approach that makes someone want to engage with you and have a conversation.

A search on LinkedIn and Google, plus a scan of a company’s annual report, can often reveal useful, valuable information on a prospect that can be used to secure that all-important meeting?

Top Tip: Platforms like Findr provide an easy way to find those target decision-makers and facilitate that all-important first Discovery call.?

Bringing it all together

By focusing on just a few of these areas, you too can embrace and hone your partnership characteristics, which in turn should lead to stronger lead generation efforts, and ultimately, more closed deals.

For more partnership tips and tricks head over to Game Set Match Up where we interview business leaders and entrepreneurs about their experiences and advice when it comes to creating partnerships.