'Authentic' Named Word of the Year as AI Blurs Line Between Real and Fake

'Authentic' Named Word of the Year as AI Blurs Line Between Real and Fake

Merriam-Webster chose "authentic" as its word of the year, highlighting how misinformation on social platforms like Elon Musk's X and the rise of artificial intelligence have made it harder to assess what's real and what's fake.


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"The line between 'real' and 'fake' has become increasingly blurred," said Merriam-Webster's Editor at Large Peter Sokolowski. "As a result, in social media and marketing, authentic has become the gold standard for building trust."

Searches for authentic "saw a substantial increase in 2023, driven by stories and conversations about AI, celebrity culture, identity, and social media," the dictionary company said. It describes the word as an aspirational quality that celebrities such as Taylor Swift and Musk strive to build identity around.

Can you guess what the other standout words were in 2023? Find them here.


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R. Victoria Jodis

Managing Partner / Steel Wolf Ventures + Exec Producer -Host "Mavericks & Money" / BIZ Stars World

10 个月

goes well with "curated" :)

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Janna Tamargo, PhD

Founder AuthenticFood.com? | CEO at Roma Media | PhD

10 个月

The journey to understanding what is authentic is not as simple as a dichotomous concept like “true” or “false.” As a sociologist who has studied the social construction of authenticity through a symbolic interactionist perspective over the past decade I think it is important to remember the concept is fluid and can be seen as a moving target. A great word to make us think, love the discussion here.

Cheyenne Simms

???speaks Digital Business & MAdTech in layman's terms. ??....... Growth - Marketing - Analytics Advisor | AI-ML-Big Data Enthusiast | Serial Autodidact | Entrepreneur | Multi-Hyphenate Creator | DEI Advocate | AEC+D Ops

10 个月

Wow, about time!

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Fascinating choice for word of the year! The prevalence of misinformation in the age of AI certainly underscores the importance of authenticity. In tech, how do you see businesses navigating this challenge to maintain trust and transparency?

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