Authentic Marketing and the Power of Email

I felt a need to break the often-blurred lines between genuine and deceptive Marketing.

I recently spoke with Jem Morey , X-Marketing Manager of 1 Mill Street and now known as The Email Ace!

Fresh from its accolade of a top workplace in the UK by Talleys, the resilience and adaptability of 1 Mill Street demonstrated how business can still thrive post-COVID. I believe every marketing manager can glean insights on how 1 Mill Street adapted.

Jem Morey inspiring transition, from a 17-year tenure in hospitality to pioneering initiatives at 1 Mill Street, underpins the importance of adaptability in our ever-evolving sector.

Building a Community

For those of you passionate about community-centric marketing, our deep dive into 1 Mill Street's trajectory offers numerous takeaways. We encountered a few steps in the initial branding phase which risked misalignment with its core audience. However, quick pivots and an inclusive mindset enabled 1 Mill Street to effectively cater to its open and nice user base, from freelancers to large-scale enterprises.

It's meticulous approach, harnessing the reach of Instagram, precise Google ads, and the robust capabilities of it's chosen CRM, not only ensured a stream of quality leads but cemented it's reputation as a premium co-working space within Warwickshire and now throughout the UK.

A nugget of wisdom for those revisiting campaign taglines: the relatable undertone of "Working from home isn't working for you?" has resonated deeply in the current hybrid working climate.

Revisiting the Potential of Email Marketing

Amidst the myriad of emerging digital avenues, I’ve always held a special place in my heart for timeless marketing: Email. A past collaboration with the esteemed copywriter Drayton Bird Associates served as a testament to its undying potency, translating to an astounding million-pound revenue from just a few thoughtfully curated emails.

While some might dismiss newsletters as dated, a sprinkle of innovation can breathe new life into them. Take, for instance, the contemporary rebrand to "The Word on Mill Street". The essence? Despite the allure of flashy new platforms, the consistent and personalised charm of emails stands unmatched.

It's imperative to learn where our time and energy are best invested.

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