"Authentic" Marketing
Matt Bailey
![Matt Bailey]()
Matt Bailey
Digital Marketing Instructor to the world's biggest brands and most prestigious universities | M.Ed. Instructional Design & Technology | OMCP? Certified Instructor
What makes Marketing Authentic? Matt Bailey and Sue Grabowski attempt to get a handle on the latest buzzword and break it down into how marketers should approach authenticity.
Does Authenticity mean Accurate? Truthful? Caring? Personal?
Let’s dig in to the meanings and implications of authenticity. However, this leads us into other areas of marketing and provides some honest introspection on what marketing really is, and what it attempts to do in persuading us to purchase products.