Authentic insights into influencer marketing.
A Thousand Monkeys
Persuasive Copywriting Specialists. We'll make your words work harder.
It all seems so easy. Got a product to shift and a brand to build? Simply get your gear into the hands of a social media influencer - and job done.
Temptingly cheap compared to buying airtime, influencer marketing is a great way to reach audiences cynical about brands, susceptible to the charms of the celebritocracy, or who simply don't see traditional ads.
But it's easy to get it terribly wrong.
Just ask the celebs being sued for lending their names to the crypto platform FTX. Or talk to Beyond Meat about choosing Kim Kardashian to launch their plant-based burgers.
Our new marketing exec, Josh Barton, has spent the last few years managing influencer marketing campaigns and this week lifts the lid on what can go wrong.
For us writers, Josh's stories and approaches underline our belief in the importance of having an authentic voice.
Authenticity plays a big part in all our copywriting - whether that's creating trust as we help build a brand, or helping teams to discover an authentic tone of voice that reflects their brand.
We'll back to more writery tips in our next letter, but we were so intrigued by the world of influencer marketing and the potential pitfalls, we couldn't resist sharing.