Australia’s deadliest creature and Shark Tank Australia judge on ecommerce | This week's top stories at Marketing Mag

A terrifying new campaign from Bowel Cancer Australia Australia and Ogilvy Health has revealed Australia’s deadliest ‘creature’ is bowel cancer. In the unsettling campaign, bowel cancer is positioned as a creature that attacks Australians in an attempt to highlight how dangerous the disease is.

Launched earlier this week, the ‘Australia’s Deadliest’ campaign features attention-grabbing headlines to tell real stories about bowel cancer, such as “42-year-old nurse left with internal organ exposed” and “44-year-old man has near fatal encounter”. The unique approach uses shock tactics to provoke and educate Australians about the disease.

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Top Stories

• Shark Tank Australia judge spills the beans on YouTuber Emma Chamberlain’s coffee business success | KingKong founder and Shark Tank Australia judge Sabri Suby shares his personal insight with Marketing Mag on why influencer Emma Chamberlain’s coffee business launch was so successful. Continue reading.

• Mamamia’s new podcast ‘MID’ challenges stereotypes of mid-life | Mamamia ’s latest podcast venture ‘MID’ seeks to redefine what midlife looks like for Australian women. Hosted by author and podcaster Holly Wainwright , the new podcast offers raw and honest conversations about life for women of middle age. Continue reading.

• A rare misstep by Apple – “we missed the mark” | 苹果 's worldwide creative team has produced some of the world’s most iconic advertisements over the years but the latest commercial for the tech giant’s new 2024 iPad Pro has “missed the mark”. Continue reading.

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