Australian Independent Reserve Cryptocurrency Index 2025
Independent Reserve
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Key stats
About the IRCI
Now in its sixth year, the Independent Reserve Cryptocurrency Index (IRCI) 2025 is an annual cross-sectional survey of over 2,000 Australians. It is not a survey of cryptocurrency users, it is a sample of everyday Australians, reflecting the gender, age, and geographic distribution of the nation.
The index is a single rating out of 100 designed to reflect four key aspects of Australian attitudes towards cryptocurrency; awareness, adoption, trust and confidence
The IRCI survey was conducted between January 1 and 14, 2025, and the index moved from 50 in 2024 to 54 in 2025.
The index’s increase reflects higher adoption rates, increased investor profits, and a more positive attitude towards digital assets in the short and long term.
This year’s IRCI survey reveals that weakening economic conditions are keeping some Australians from investing in crypto despite their desire to do so.
Download the IRCI 2025 report
View all of the key insights in this year’s 32-page report.
Expert contributions
This year’s IRCI includes contributions from two Australian industry experts.
The rise of meme coins and NFTs in a selective bull market
By Greg Oakford , General Manager of Upside (page 12)
Greg discusses the selective nature of the recent crypto bull market, highlighting Bitcoin and Solana’s strong performance while meme coins and NFTs experienced volatility. He explores how NFTs are still in early adoption, compares them to Bitcoin’s early days, and emphasizes the potential impact of future regulation on meme coins and NFT growth.
Knowledge and confidence: the twin engines of crypto adoption
By Amy-Rose Goodey , CEO of Digital Economy Council of Australia (DECA) (page 24)
Amy-Rose discusses how education has historically driven Australia’s economic growth, from mining to fintech, and argues that the same approach is needed for cryptocurrency adoption. She emphasizes that increasing crypto education will boost confidence, protect consumers, and enable Australians to actively participate in the evolving digital economy.
Exploring trends in 2025
In addition to looking at Australia’s awareness, adoption, trust and confidence in crypto; we delve into three key topics of 2025:
2024 was a great year for crypto
2024 marked a pivotal year for the cryptocurrency market, driven by several key developments. The approval of spot Bitcoin ETFs in the United States was a landmark event, attracting significant institutional investment and boosting investor confidence. This regulatory milestone, combined with the Bitcoin halving in April, which historically is followed by a price surge due to reduced supply, contributed to Bitcoin reaching new all-time highs.
Ethereum benefited from its transition to proof-of-stake and Ethereum ETFs. The rise of AI tokens and memecoins added to the market’s vibrancy. The growth in decentralised finance (DeFi) and the increasing adoption of blockchain technology underscored the broadening appeal and utility of cryptocurrencies.
Furthermore, the incoming Trump administration’s crypto-friendly stance, with promises to make the U.S. the “crypto capital of the world,” added to the bullish sentiment. This political shift was seen as a catalyst for further mainstream adoption and potentially clearer regulatory frameworks in the U.S. and around the world.
IRCI 2025 Infographics
All-time high crypto adoption: 31%
Crypto adoption by age-groups
Is Donald Trump good for the crypto industry? (opinions of crypto investors vs. non-crypto investors)
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CEO - DECA
1 周Dinali Jay