The AuM Catalyst - February 2025
Your monthly mix for meaningful (and meaningless) fund marketing from ProFundCom
Hi there,
Sometimes as a marketer, you have to be a bit “me me me!”
There’s many financial houses out there rehauling their look to be up-to-date, or attempting to go viral. No matter how you do it, it’s ok to promote everything that’s great about your product suite or outlook using all the great digital means we now have in our hands (quite literally).
But actually engaging investors comes down to more than shouting into the online void.
Fund content needs to be well put-together to suit your ideal personas. Websites, socials and emails need to promote them with well-branded appeal. And doing it around the clock means automations – reaching any corner of the investment world, even as you sleep.
Getting yourself out there in an authentic sense can mean new leads, and hopefully new investors. This month we’re talking all about how digital marketing assists human-centric GTM strategies using websites, CRMs and yes, even YouTube – whose status as a streaming giant is often overlooked, believe me!
Warmest as always
Pd
Digital Marketing Review of Top 100 Hedge Funds 2025
Everyone has a website, but not necessarily a winning one! For hedge funds, this digital storefront is a monolith for marketing in tracking engagement, promoting a brand, and displaying fund information or investment content that’s second to none. With this in mind, we’ve returned with our inaugural report of the Top 100 hedge funds around the world: how they’re succeeding in crafting outstanding investor experiences, or where tweaks can be made to information clarity and quality, optimisation, SEO, and a whole lot more. As marketers know, inspiration lies around every corner and no website is a finished product. Find out where each fund ranks according to our hand-picked criteria.
Webinar Replay: Fund Marketing Outlook 2025
Investor data and marketing platforms are becoming part of a fund’s daily DNA. Or so many thought… Over half of respondents we studied lack automation, and bringing in quality leads is a struggle for almost 100%. Why so? Last year we surveyed the scene to get in-depth answers to widespread GTM challenges and what’s slowing digital uptake for some business-as-usual marketing tasks. In this chat, we unpack the most surprising findings, and lift the lid on priorities and strategies that should propel any fund marketing forward this year – and beyond!
???Watch now
The Month in Fund Marketing – January 2025
Investment and marketing writers were inspired by trends both well-known and under the radar, this month, including GenAI, sustainable funds, but also DVD unboxings on YouTube. Read all about:
??Marketing Week on reframing AI as a creativity booster for marketing
??FMC Alpha on distinctive messaging, partnerships, and a new year for ESG
??Cognito on the community brand fostering of ‘micro-cultures’
??Marketing Week on the ICO’s recent cookie practice crackdown
??Bruce Frumerman on the highs and lows of conference chat experiences
Product Updates
Our system handlers are always on hand to make improvements to ProFundCom’s platform, from reporting to templates. Discover our updates here, keeping your marketing efforts slick and effective.
Blog Digest
?? How Mixing Traditional and Digital Marketing Methods Can Nurture Initial Meetings The future of personal GTM plans involve the strengths of man and machine. Read more.
??The ProFundCom’s Youtube Channel With a Focus on Investor Engagement and Communication See the ways we, and funds, use the world’s second most visited site. Read more.
??Why Brand Awareness is So Important for Fund Managers The foundations of getting recognised, and getting more eyes on your fund. Read more.