August's Top Questions — Answered!
Soup Agency
Whether you’re looking for a full digital game plan or just a nudge in the right direction, we’ve got you covered.
Where is digital marketing headed for the remainder of 2022?
We’ve answered all the most commonly asked questions by our clients and staff in August and a few updates to keep you up to date with the industry changes.
How important is my landing page to improving conversions?
The answer is VERY important. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Once your marketing campaign drives traffic to your website, the next big step is to convert this customer to a lead or sale for your business. This is when the strength of your landing page is put to the test.
Define one key focus goal or call to action and support the product/service by providing the most valuable information. It should be simple and have limited navigation to keep your visitor on the right track to purchase, schedule or enquire.
Here are some tips from SOUP to make sure your website is up to scratch for your audience:
Our?website development and design?team can assist if you have any further questions.
Why and when should we invest in email marketing?
Email marketing is so important in connecting to your customers in a personalised way to drive conversion at an affordable cost.?
Whilst email marketing allows you to stay connected with your audience, it allows you to reach your customers at a time that suits them best. Email marketing also allows you to target your messaging specifically to the type of customer you want to reach. The main idea is that you can target your customer with immediate messaging that is relevant to the current buying stage they are in with list segmentation.?
The answer for “when” is whenever you want to share information with people who already know your brand! That means you have a captive audience consisting of customers, stakeholders, and site visitors who have subscribed to updates from you.?
If you’re not working on building your email list already, read this article on 39 Simple Ways to Grow Your Email List.
How long does SEO take to show results?
One of the most common questions we receive from new clients is “how long will SEO take until we see the results we need?”. Whilst clients understandably would like a quantitative answer, ultimately there is simply no way to provide one, as there are numerous variables involved.
SEO has some of the largest ROIs among all marketing channels, however, it takes time and consistent work to become successful with SEO.
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Your results depend on how long your website has been around, how much SEO has been completed previously, the technical proficiency of your website, how much content is on your website (and if it is the right content), your backlink profile, competitor activity, as well as numerous other factors.?
If you are complying with SEO best practices, you could start to see the results you are looking for within 3 to 6 months. However, SEO is a long-term marketing tactic and requires consistency in building your relationship with search engines to uphold your rankings and organic positions.
Not sure where to start with improving your SEO with link building? The Soup team can help with?SEO & CRO?specialists to answer your questions with?a free site audit?today.?
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What should I be thinking about in the lead-up to the holiday season??
The holiday shopping season formally begins with Black Friday and Cyber Monday and leads up to the slew of December holidays, including Christmas. This is a great opportunity to drive more revenue.
Ask yourself if your company is prepared and if not, we recommend focusing on how you will shift your marketing strategy to take advantage of the high customer purchase period and target the relevant needs of customers during the holiday season.
Here are some tips to get your planning started:
What is the recent Google Update and how does it impact me?
Google has announced a core algorithm update, signalling noticeable changes to search results.?
The search engine giant’s helpful content update is a sitewide signal. The purpose of this algorithm update is to help searchers find high-quality content. Google is looking to reward better and more useful content designed for humans and written to help users.
This update is geared to target websites with a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first, as well to flag content written by AI.?
Google has provided a list of questions you can ask yourself about your content. Read through those questions, and in an unbiased manner, ask yourself if your content is in sync with this update.