August's Quickfire eCommerce Roundup

Welcome to Quickfire's first-ever newsletter! Our mission is to equip you with the latest industry trends, career-enhancing tips, and valuable insights to elevate your professional prowess.

In this edition, get ready for some exciting stuff! We’ll be diving into the rising trend of conscious consumerism in the world of online shopping, and discussing Shopify’s summer editions updates!

The Rise of the Conscious Consumer:

So, let's talk about what's trending in the world of online shopping - conscious consumerism! It's becoming a big deal, but what does it actually mean?

Well, conscious consumers are those awesome individuals who want their purchases to have a positive impact on the environment and society. They're all about considering the ethical, social, and environmental aspects before hitting that "buy" button.

Now, here's the exciting part for all you eCommerce brands and individuals out there - you've got to hop on board with conscious consumerism, or you might miss out on a fantastic opportunity!

But don't worry, we've got you covered with some cool tips to attract those conscious consumers to your eCommerce brand:

?? First up, prioritise supply chain sustainability! Optimise your packaging, use eco-friendly materials, and make those shipping practices efficient to reduce your environmental footprint.

?? Be honest and transparent! Share the inspiring stories behind your products, communicate your ethical standards loud and clear, and show off your sustainability initiatives to build trust with your awesome customers.

?? Team up with other conscious brands! Collaboration is the name of the game. Partner with like-minded organisations to expand your reach and connect with even more conscious consumers.

?? Offer a fantastic range of sustainable and ethical products! Curate your collection with eco-friendly and responsibly sourced goodies that conscious consumers will absolutely love.

If you're itching to know more about these conscious consumers, check out our latest blog! It's packed with all the juicy details you need.

Shopify Enters its Next Era of Growth:

Now, let's talk about Shopify!?

Shopify’s summer editions of updates and forthcoming releases revealed some exciting themes and developments.?

We’ll begin with the world of B2B, which is a big focus for Shopify - and for us - right now.?

We have built multiple B2B Shopify sites over the last 18 months or so and while we’ve been able to meet client’s needs, it’s not always been straightforward - hopefully, that’s going to change thanks to a bunch of new features.

One of the most common requirements for a B2B brand is the ability to provide price breaks, to encourage higher product-quantity orders and reward those who buy in bulk. You can now also limit the amount of products a customer can buy.

These new quantity rules also allow you to sell only in increments or set a minimum order - it’s in your hands. Right now, this is a Shopify Plus-only feature, and is available to only a small number of stores - so we’ll be keeping an eye out for a broader rollout.

On a similar theme, and again only for Plus customers, a quick order list section is now available to make it easy to buy different products at quantity from one screen. If you use a free theme, version 11.0.0 or later, then you can add the quick order list section to your products template.

Another new feature for Plus brands is the ability to adapt your store for different customers - therefore providing one experience for your B2C audience, and a different one for B2B. Utilising what Shopify is calling a ‘context’, you can edit sections and blocks to display your different options.

Another Plus exclusive which is available only to a small number of stores right now, is the ability to create a form - using Shopify Forms - to invite customers to register as a regular B2B buyer.?

Each time the form is submitted, a customer and company record is created in your admin to review. They’ll be given access to B2B pricing and ordering once you approve.

A couple of other important B2B-specific updates: PayPal payments are now being accepted, and you can capture PO numbers on orders and at checkout. We know the latter has often been a point of frustration so it’s great to see this addition.

Engage with eCommerce

If you know us at Quickfire, then you know one thing for sure - we are event enthusiasts! We leave no stone unturned when it comes to organising fantastic gatherings.?We've got a whopping 45 events executed and planned for this year alone! Yeah, some might call us crazy, but we just love what we do!

We truly believe that in-person events are the key to unlocking and leveraging industry insights. There's something magical about bringing eCommerce-minded individuals together to exchange ideas and knowledge.

Our next upcoming industry event is in September - Engage with eCommerce. Join us and eCommerce professionals for a night of conversations about sustainability, and how we can pave the way to an eco-commerce future.?

Also, we're thrilled to have an amazing lineup of speakers from the industry too. They bring a wealth of expertise and insights that you won't want to miss! Follow us on LinkedIn for speaker updates.

Save your spot now.

That's it from us - thank you for being part of our newsletter. See you in the next edition!

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