August's HCP Insights from CREATION.co: Medical Podcasts, DOL Strategy, Customer Centricity and Dame Deborah James
This month, we look into how and why #HCPs discuss #medicalpodcasts and reveal which they mention most. After winning an award and best paper at the UK’s BHBIA ’s annual conference we share our presentation showing the impact of #DigitalOpinionLeaders. We also look at the lasting impression Deborah James had in raising awareness for #bowelcancer. Finally, having attended Reuters ’ Customer Experience event last month I highlight two key takeaways.
In the following articles you will discover:
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As the digital presence of HCPs continues to evolve and have a deeper impact on the real-world medical landscape, it is more important than ever to understand how HCPs are utilising podcasts as both creators and consumers.
At the 2022 BHBIA Conference CREATION won the award for Best Paper presented and also the Chairs BOBI award for Best Response to COVID-19 with Frontline.Live.
Here is our paper which was presented by Katz Kiely and Anni Neumann
Read the article from Anni
Reuters' 2022 #CustomerEngagement Europe event was back in person and there was a genuine buzz at the opportunity to reconnect with peers and learn the latest best practice. The CREATION.co team attended across the event, as media partners, and these are the two topics that we felt were pharma's big opportunities:
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Since the beginning of her journey, Deborah James (Bowel Babe) posted 7,099 times across Twitter and Instagram and amassed over a million followers, sharing the most intimate details of her #bowelcancer diagnosis. She celebrated pockets of joy and vulnerably shared the lowest moments of pain and loss.
Digital HCP tracking updates
Discover what healthcare professionals think about pharmaceutical products and their manufacturers, as it happens, through our?monthly tracking updates.
HCPs share mixed opinions on #COVID19vaccines and treatment data...
HCPs celebrate 5th agnostic approval in Cancer alongside other approvals.
HCPs look forward to the COVID-19 booster and flu jab.
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Absolutely fascinating read! ?? As Steve Jobs once wisely said, Stay hungry, stay foolish. Your exploration into new realms truly embodies this spirit - keep pushing the boundaries! ???