August in Tech

Summer is not the peak season for the tech industry, but today’s market can’t afford to slow down. In this newsletter, we introduce you to three hot trends of the last summer month. Stay informed about the trends that are already changing the tech landscape. Subscribe to our newsletter to receive monthly updates on the latest market insights.

1. Employee Experience Strategy

As artificial intelligence continues to evolve, professional human experience becomes increasingly valuable for managing technological capabilities to maximize business benefits. That’s why the tech networking scene is abuzz with discussions about employee experience strategy. Within this strategy, you need to define the development directions of your business for several years ahead (the more, the better) and plan the experience your team will need, to gain a competitive advantage at each stage. Additionally, you should create a system and process for employee development, allowing your people to acquire the relevant experience.

This task is even more complex than automating business processes because you need to consider the individual parameters of your employees and human risks. We know what you’re thinking, but unfortunately, placing the entire responsibility for employee experience strategy on the HR department is not the best solution. In a tech business, it’s crucial to build this strategy based on your technological stack and business model, so it will require the effort of the entire management team.

2. Carbon Capture and Storage

CCUS (carbon capture, utilization, and storage) has long been viewed from the perspective of climate benefits. This issue is so global that carbon capture even became part of the game Civilization VI, released in 2016. However, today, the world is actively exploring the other side of the process – using captured carbon to benefit businesses.

Carbon capture has often been used together with a process where CO2 is injected into old oil wells to boost oil production. This process is called enhanced oil recovery (EOR). Additionally, captured carbon can be used to produce building materials, such as optimized concrete, synthetic fuels, plastics and polymers, in the agricultural sector (in greenhouses), and in the chemical industry. CO2 capture technologies could also play a key role in scaling up the hydrogen economy, which is expected to grow in the coming years. Hydrogen produced in this way is called blue hydrogen.

3. Weather Management

Attempts to bring rain to arid lands have been ongoing since the late 19th century. While these efforts were largely associated with charlatanism, today’s technologies appear genuinely promising, at least for the UAE, which is investing millions of dollars in rain management. Similar programs are also being developed in China and other Asian countries struggling with heat and drought.

Weather-altering technologies include cloud seeding (e.g. releasing tiny salt particles into the atmosphere to attract moisture), injecting sulfur dioxide into the atmosphere to reflect sunlight back into space, and desalination of salty seawater to produce more fresh water. Given the scale of investment in this direction and the worsening state of the planet’s climate, the first to find a reliable technological solution for weather management will be showered with the rain of money.

Look forward to the next issue of JetSoftPros' newsletter in early September!