August Plans Coming in Hot ??

From our camp to yours, here's what's on our minds

?

Hi there, ?

I don't know about you all, but it feels like summer is FLYING by ?? ! In today's Field Notes, we're excited to share a few fun events coming up in August and, of course, share some B2B marketing insights.

Enjoy!

Check Out What's Coming Up

We're sponsoring two awesome events coming up in August! We'd love to see you there.

Capsule's Think & Link

Join Capsule on August 22nd at 3 PM CT for a conversation with Dan Buettner of Blue Zones, Scott Lien of GrandPad, and guest co-host Josh Resnik. Discover the secrets to aging gracefully, insights from Blue Zones, and actionable tips to enjoy a vibrant and long life.

Learn More

?Marketers' Community Meetup

On August 6th at 3 PM CT, Marketers' Community is hosting a hands-on Transformation Talk to explore how to shift your marketing team from reactive tactics to being a strategic growth driver. This collaborative session will focus on goal-setting and key principles to empower your team as a core business partner.

Register Here

HubSpot for Nonprofits Webinar ??

Your nonprofit isn't off-the-shelf, so why should your fundraising and donor management tools be? Join us and our expert panelists on August 22 at 12 PM CT as we dive into challenges facing nonprofits, the impact of technology, the benefits of HubSpot, making the switch from Blackbaud to HubSpot, and more!?

Get to know the panel:

?? MaryBeth Meyer, Marketing Director at Pinky Swear Foundation

?? Salvatore Salpietro, Chief Community Officer at Fundraise Up

?? Karen Sievewright, Chief Innovation Officer at hjc

?? Alexandra Clifford, Sr. Solutions Engineer at HubSpot

?? Ryan Ruud (moderator), Founder & CEO at Lake One ?

See you there!

Learn More & Register

A Marketing Tip for the Road ???

Level-Up B2B SEO Strategy ??

An effective B2B SEO strategy isn't as simple as scattering in keywords and regularly posting content. It's about developing a comprehensive approach that engages industry influencers and decision-makers, leading to meaningful traffic and conversions. In our blog, we dive into creating a successful B2B SEO strategy, focusing on high-quality content, technical SEO enhancements, and strategic outreach.

A few key takeaways we explore ???

• Target your audience by understanding their needs and selecting keywords that align with your business goals.
• Optimize your website for both users and search engines with improved Core Web Vitals, HTTPS security, and regular SEO audits.
• Build authority through a content marketing strategy that includes quality content, backlinks, guest posts, and influencer collaborations.

Check it out here to start driving valuable traffic!

3 Things To Make You Smile ??

We're grateful for the things that make us stop and smile. We're sharing the good vibes with you.?

1) Mark your calendars for August 17th—it's National Nonprofit Day! This is the perfect chance to volunteer with or support your favorite nonprofit. ??

2) Any other Olympics fans!? Loved watching men's gymnastics take home bronze with their MVP, Steve! ???

3) We can't believe tomorrow is already August ??. Make the most of the rest of summer with these 25 fun activities!