August Newsletter
StoryStream
Turn authentic imagery and video content created by real people into the most engaging way to shop online.
As we say farewell to the first half of 2024, we’re excited to take a moment to reflect on the content you’ve loved most from StoryStream this year.
?? You can’t get enough of these standout customer stories:
?? Your favourite thought leadership pieces:?
More details below. ????
JD Sports Fashion Shoppable Stories for Festival Fashion
JD Sports Fashion has transformed their Festival Hub using StoryStream’s latest solution, ‘Stories’. Now, customers can explore engaging short-form video content from influencers and content creators, plus they can 'shop the look' while they browse, and purchase the festival looks they love!
Key features:
?? Browse content and products like on social media
?? 2-tap paths to purchase
??? All content in one place
?? Quick and easy content updates to keep up to date with the latest festivals!
Discover how JD Sports is elevating the festival experience for their customers with shoppable stories here. ??
Boosting Engagement and Advocacy: StoryStream’s Impact on Kiehl's DE
?? Boosting Engagement and Advocacy: StoryStream’s Impact on Kiehl's DE! At StoryStream, we're thrilled to showcase our latest success with Kiehl's DE! We've transformed their website by leveraging our innovative solutions and boosting community engagement.
Here's how we made it happen:
?? Problem 1: Lack of customer advocacy content on-site and a lack of recent, dynamic content such as video content from influencers, brand, or customers.
? Solution: A new video-first, shoppable TikTok Carousel on Kiehl's DE homepage featuring UGC, influencer, and brand videos. This boosts engagement, connects with social shoppers, and drives traffic to product pages, increasing conversions and revenue. Visitors who engage spend longer on-site, enhancing their connection to the brand.
?? Problem 2: Lack of a compliant method to acquire rights to content from social media.
? Solution: StoryStream's LinkStream and a Direct Upload Page, linked in Kiehl's Instagram Bio, allow easy collection of UGC directly from customers. This seamless system supports current campaigns and ensures compliance in acquiring content rights.
This activation celebrates local content creators and influencers. Plus, we provide valuable content performance insights to keep Kiehl's on top of their content performance.
McLaren's Omnichannel Senna Tribute Powered by StoryStream!
In celebration of 30 years since the tragic passing of Ayrton Senna, McLaren launched a competition to find the best fan-created Senna artwork, with the winning pieces displayed across the pit garages at the Monaco Grand Prix. ????
?? Problem: McLaren needed a way to engage their fanbase, manage a large volume of artwork entries, and honour Senna’s legacy.
? Solution: By utilising StoryStream's direct upload functionality, McLaren collected hundreds of artwork entries and valuable first-party data. This omnichannel campaign connected with passionate papaya fans and showcased their creativity across email, website, social media, in-app, and StoryStream’s LinkStream feature.
Our platform enabled McLaren to manage and celebrate fan-generated content seamlessly, enhancing community engagement and creating a memorable tribute to Senna. ????
领英推荐
?? Discover how StoryStream helped McLaren elevate their brand presence and connect with their fanbase meaningfully in the short video here .
Revolutionising Fashion & Beauty in the Age of AI
The intersection of AI and User-Generated Content (UGC) is transforming fashion and beauty marketing with unprecedented personalisation and authenticity. Here’s a brief dive into our findings:
?? Bespoke Experiences by AI: Learn how ASOS and Shiseido leverage AI to curate shopping experiences that anticipate and meet individual preferences, revolutionising the way we think about online retail.
?? Authenticity Through UGC: Witness how Sweaty Betty is enhancing brand trust and loyalty by featuring real customer stories, a strategy that elevates brand credibility and significantly boosts engagement and sales.
?? Reducing Returns Through Product Realism: Discover how the use of AI and real-life product showcases are lowering return rates, and improving customer satisfaction. Not only benefiting the consumer but aligning with sustainability goals by reducing waste.
Join us as we delve into these dynamic shifts reshaping content marketing in the fashion and beauty sectors. It's time to envision a future where marketing is more personal, authentic, and sustainable.
Insightful Research Uncovering Motivations & Barriers to EV
?'Power Shift: New Study Shows Over Half of Consumers Worry About EV Range.'??
Range worries aren’t the only thing holding back the electric vehicle revolution. Our latest blog post unpacks eye-opening insights from a recent study by Simpson Carpenter, revealing what's driving consumer interest and what's holding them back.
Key Takeaways:
?? Environmental Impact: A whopping 43% of consumers are motivated by the environmental benefits of EVs.
?? Future-Proofing Transport: 27% of buyers view EVs as a way to future-proof their mobility.
?? StoryStream’s Impact: Aiding brands like Porsche, Volkswagen, Citro?n and Hyundai in navigating the complex terrain of EV adoption, turning scepticism into acceptance with compelling stories and innovative digital strategies.
?? Read the full article here. ??
Debunking Social Commerce Myths
Uncover the real impact of social commerce, as we collaborate with SHOPLINE, Asia's leading eCommerce solution provider. Discover why social commerce is here to stay and is reshaping retail by combining online shopping with the engagement of social media.
A snapshot of what you'll learn:
?? UGC's Role: User-generated Content not only enriches shopping experiences but also increases trust, boosting conversion rates by up to 25%.
?? Ease of Integration: Implementing shoppable content is simpler than ever, thanks to platforms like SHOPLINE and StoryStream that streamline the process.
??Accessibility for All: Social commerce isn't just for large brands; it empowers SMBs to compete effectively on a global stage.
?? Read the full blog post here. ??
Stay tuned for even more insightful thought leadership and research from StoryStream in the coming months, along with many more exciting customer shoutouts! ???