August Newsletter Sparta Loyalty 9th Edition
Sparta Loyalty
Europe's leading Omnichannel Loyalty/GC Ecosystem provider with an emphasis on monetizing customer data in real time!
Exciting News to begin! ??
We're thrilled to announce that Sparta Loyalty will attend DigiMarCon Spain on the 7th and 8th of this month. Our Head of Marketing, Alexander Kubicki CLMP? MBA , and Head of Customer Success, Filip Zajdel , will represent us at this impactful digital marketing conference.
We're not just there to share what makes Sparta Loyalty exceptional but also to learn, network, and bring back a wealth of knowledge to better serve our clients.
?? Come meet us to discuss the future of customer loyalty, gain actionable insights, and explore how we can elevate your business's customer engagement strategies.
See you there!
Annual Sparta Loyalty - ‘Loyalty Survey’
?? CALLING ALL MARKETERS AND MANAGERS! ??
How often do you get the chance to shape the future of customer loyalty strategies? Well, now you do! We at Sparta Loyalty are conducting a comprehensive study to explore customer loyalty programs and their impact on business success, and WE NEED YOUR INPUT!
By participating in our survey, you won't just contribute to an industry-shaping study - you'll also be among the first to receive the results! Yes, you heard it right - we'll send the insights directly to your inbox before they're made public.
But wait - there's more! ?? For every participant who completes our survey and signs up for our mailing list (https://lnkd.in/dGbKFiju), we're throwing your name into a draw for a chance to win a €50 Amazon gift card! It's our way of saying thanks for helping us make the marketing world a little smarter, one survey at a time. ??
Would you be ready to lend your expertise?
Follow this link to get started -->
Also, in TANDEM, we are running our ‘Annual Gift Card Survey.’
Have you ever wondered about gift cards' real value and effectiveness in business? We're delving into this intriguing topic and need your expert insights!
If you're a marketer or manager with insights to share, we invite you to participate in our anonymous survey. We aim to explore how companies are utilizing gift cards, their expectations, and the benefits they reap from them.
The results of this research will culminate in a comprehensive report published on our website and social media and shared with relevant media outlets. If you'd like to be among the first to see these insightful findings, leave your email address here, or here (Polish version).
Take the survey here: https://forms.gle/kZ4E15pH5kAq7UJC6
Oh, and for our Polish-speaking associates - rest assured the survey is available in Polish too!
Your input is invaluable, and we appreciate your time and contribution to this research. Thank you in advance for your participation.
Good luck, and thank you for your valuable input! ??
The Big Handshake Amsterdam October 2023
Sparta Loyalty is thrilled to announce that we are the official Gold Sponsor for The BIG Handshake (TBH) event in Amsterdam! ?? Join us on October 16th - 17th for an unforgettable experience! ?? ♀?????
Organized by The Gift Club and The Loyalty People, TBH is the ultimate gathering of industry leaders, experts, and enthusiasts in loyalty programs and customer engagement. ????
Get ready for inspiring keynote speeches, interactive workshops, and networking opportunities with the brightest minds in the industry. Discover the latest trends and innovations in loyalty marketing and gain invaluable insights to elevate customer loyalty strategies. ????
As the Gold Sponsor, Sparta Loyalty will showcase our cutting-edge Omnichannel Loyalty Ecosystem platform???? - emphasizing monetizing customer data in real-time and our Omnichannel Gift Card solutions??. Don't miss the chance to explore how AI can revolutionize your customer engagement and drive business growth.
Please mark your calendars, spread the word, and join us at TBH in Amsterdam! ??????
Secure your spot now and be part of this exciting event that will shape the future of loyalty marketing. Register at www.thebighandshake.com.?
See you there! ????
For more information, follow the link: https://www.thebighandshake.com/
OUR TOP FAST FACT FOR THE MONTH!
???? Did you know?
According to a recent 德勤 study (https://lnkd.in/ddRYxuJb), an astonishing 60% of consumers aged 18-24 are fond of point-based loyalty schemes! That's only part of it - around 20% of this demographic admit they would cease shopping from certain brands if they discontinued their loyalty programs.
领英推荐
These figures highlight the influential role of loyalty schemes in retaining younger consumers and sustaining their brand affinity. Let's consider the power of loyalty programs in cultivating brand loyalty and driving consumer engagement! ?????
Finnair Partners With IAG Loyalty To Adopt Avios From 2024
Finnair is ushering in a new Finnair Plus loyalty program era through a partnership with IAG Loyalty. Starting in 2024, the airline will adopt Avios , a globally recognized loyalty currency already used by several Oneworld partners like British Airways , Iberia , and Qatar Airways . This change expands earning opportunities for Finnair Plus members and aligns the program with a network of leading airlines.
Finnair also incentivizes new members by offering free WiFi on Airbus-operated European flights, regardless of the member's tier status. The Helsinki-based carrier is also shifting its frequent flyer program to a spend-based model. This means that passengers will earn points proportionate to their spending on flight tickets, aiming to make the program appealing to a broader audience.
The transition also comes with an increase in the number of award seats available on Finnair flights. At least four award seats will be guaranteed on every European flight and a minimum of eight for long-haul services.
These changes signal Finnair's commitment to customer loyalty and position the airline for greater alignment with its oneworld Alliance partners. Stay tuned for more updates!
Fast-Casual Chains Turn Their Loyalty Focus to the in-Restaurant Experience
Amidst declining traffic, fast-casual giants like sweetgreen , Noodles & Company , and Panera Bread are reimagining loyalty to encompass digital and in-store experiences. Sweetgreen CEO, Jonathan Neman , revealed plans to extend their Sweetpass loyalty program, currently mobile-only, to in-store customers, tapping into their fastest-growing channel. Noodles & Company is leveraging digital menu boards to drive sales, and Panera is integrating pay-by-palm capabilities to merge payment and loyalty in brick-and-mortar settings.
The focus on in-restaurant experiences isn't surprising, given PYMNTS ' data showing that 51% of diners use restaurant loyalty programs. The fast-casual sector is shifting towards integrating these programs more seamlessly into the in-restaurant experience, likely to boost customer retention and sales.
What's noteworthy is how these programs are not just gimmicks but tools to shift customer behavior. For instance, they can convert users of third-party aggregators to direct ordering; 68% of aggregator users engaged with loyalty programs from quick-service restaurants.
The changes reflect a broader trend in the fast-casual sector, marrying technology with in-person dining to create a comprehensive loyalty strategy that resonates with today’s consumers.
Ripple Reveals How Firms Can Leverage Crypto Solutions to Build Better Loyalty Program
In an intriguing collaboration, Ripple and 普华永道 have recently delved into how blockchain technology can modernize loyalty programs. While 70% of executives report that digital transformation has positively affected customer loyalty, Ripple argues that traditional loyalty programs still need more efficiency, mainly because customers find them hard to navigate and understand.
One of the key issues Ripple identifies is the risk of identity theft as customers participate in multiple loyalty programs, providing personal information repeatedly. Ripple proposes crypto-based solutions such as Decentralized Identities (DiDs) and zero-knowledge proofs (zk-proofs) to mitigate this risk. In essence, DiDs store identity-linked metadata off-chain securely, while zk-proofs validate data without revealing the actual content.
Ripple doesn't stop at identity protection; it also highlights other blockchain tools to make loyalty programs more efficient and user-friendly. These tools include non-fungible tokens (NFTs), stablecoins, and smart contracts. With DiDs connected via crypto wallets, Ripple believes companies could tokenize their rewards via stablecoins, enhancing the utility and attractiveness of their loyalty programs.
Given the increasing interest in crypto solutions, this could be the future of loyalty programs. Several companies, including airBaltic , Venmo , and 新加坡航空 , have already started to integrate blockchain into their loyalty schemes.
It’s a seismic shift that could redefine customer engagement in the loyalty space, with crypto solutions paving the way for a more secure and streamlined experience.
Omnibus Directive and Its Impact on Loyalty Programs
The Omnibus Directive, in force for several months now, is a crucial source of regulation concerning consumer rights in Poland. This directive has introduced a range of new requirements to inform consumers better and provide them with more excellent protection.
Main issues related to the Omnibus Directive and loyalty programs:
Scope of the Directive: There were many ambiguities concerning whether loyalty programs are subject to the new regulations. However, the Office of Competition and Consumer Protection's President has clarified this matter.
Discounts and Promotions: Loyalty programs offering discounts on products or services must now inform consumers about the product's lowest price in the last 30 days before the deal.
When to Apply the Directive: If the seller decides which products will be included in the discount, it is necessary to provide consumers with price information. The rules are more flexible if the consumer decides how to allocate the discount.
Ways of Informing: Sellers often use mobile apps to inform participants of discounts within the program. However, information within the app alone is insufficient. If the consumer has access to the online service of the loyalty program, pricing information must also be available there. Moreover, this information must be available on-site in brick-and-mortar stores, e.g., on product tags.
The Goal is Transparency: The key objective of the directive is to ensure that customers are fully informed and can make conscious purchasing decisions. Loyalty programs should be based on trust and openness.
Future of the Directive: Although sellers are still adapting to the new requirements, further inspections and interpretations of the regulations can be expected in the future.
?? Finanse.eGospodarka.pl https://www.prawo.egospodarka.pl/183137,Dyrektywa-Omnibus-a-programy-lojalnosciowe-Jak-stosowac-nowe-przepisy,1,92,1.html?
?? FOCUS ON Business | media https://focusonbusiness.eu/pl/prawo/dyrektywa-omnibus-a-programy-lojalnosciowe/29847?