August Newsletter
Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars and events.
Future Trends of Organic Search Summit at Havas London
Last month, our team were in London for the Future Trends of Organic Search Summit at Havas Village. We spoke to our Head of SEO, James Bentham, to get his hot take on the major challenges facing marketers in Organic Search in 2024 and beyond.
A few key topics we discussed at the event included:
Thanks to everyone who attended the event and to all the speakers and guests who shared their insights.
What should marketers do now that third-party cookies are staying??
Following?Google's announcement that they won't be deprecating third-party cookies?in Chrome, marketers will undoubtedly wonder,?what now? Instead of removing cookies, Google plans to implement a "one-time prompt" that allows users to make an "informed choice" about their privacy preferences.
Read our blog?to find out what this means for you?and what we recommend to ensure that the effectiveness of your digital marketing isn't compromised.
Supercharge your marketing performance: activate your? enriched data in Google Analytics 4
In this video,?you will discover how to?activate your marketing data through GA4 to improve your marketing performance.
Google Analytics 4?is the conduit for data activation. It allows marketers to activate the value of conversions or audiences created in GA4. By allowing marketers to value any piece of data and map specific audience segments, GA4 delivers stronger, holistic, and more future-proofed results for marketing campaigns. Learn more in our GA4 Summit Series.
The first-party data solution for Facebook ad campaigns
For programmatic specialists who create ad campaigns on Meta, Conversions API (CAPI) is Meta's first-party data solution. It allows?for a more direct connection between marketing data and Meta, resulting in more sophisticated data to aid the creation of programmatic campaigns. Read our blog to learn more.
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Artificial Intelligence and the Evolution of Organic Search
It seems almost impossible to talk about technology without mentioning AI. Over the last twelve months, AI and machine learning have rapidly impacted the user journey. Our Head of SEO, James Bentham, discusses how AI is continuing to transform our online experience and what this means for marketers.
In our blog, we delve further into the future of search, from AI-powered search engines to the evolving role of content in SEO, and ask the question: how trustworthy is AI-generated content?
Read our blog to learn more.
Data and Privacy Hub: resources for digital marketers
In recent years, massive changes have occurred that affect how marketers can collect and track data. Our Data and Privacy Resources hub has all the information you need to navigate this new landscape and increase the accuracy of your advertising campaigns.
Visit our hub to learn more.
An alternative 2024 beach reading list for marketers
It's the summer holiday season, and what better way to spend it than reading a good book while lazing on the beach?
Check out The Drum's alternative 2024 beach reading list featuring book recommendations for marketers by marketers. Our Creative Studio Director, Mark Wiggins, gives us his overall top recommendation for getting inspired this summer with the biography,
Deliver Me from Nowhere by Warren Zanes
"For me in the 'essential reading' category for creatives, this book charts the process of recording and releasing Bruce Springsteen's 1982 album Nebraska. What does it teach us about creativity? It focuses on the process of trying to re-record and 'perfect' the original bedroom demos recorded by Bruce, something they could never quite recreate in a studio."
Read the article here in The Drum.