August Newsletter: Marketing 101 - Reviews and reputation; plus 30% off family law ads

Hi there! As kids – and adults! – are getting ready to go back to school, we wanted to give our newsletter subscribers a chance to brush up on their skills. From the Martindale-Avvo Academy to our original surveys and studies, we have many resources ready to share that can guide your marketing efforts. Here’s our reading list to kick-off an informal Legal Marketing 101:

• 5 Strategies for Creating a Brand People Love Change the conversation and get people talking positively about your law firm with these five proven tactics to create a community-first brand.
• Four Parts of your Legal Profile to Prioritize While you’re drumming up good publicity, prioritize your digital footprint! The ingredients to a perfect profile include responsiveness, reviews, cost, and reputation – here’s how to leverage them. Bonus: check out these four easy rules on how to respond to client reviews.
• Why should I have reviews on multiple sites? Don’t let the competition get more views than you. By casting a wider net, you can catch more attention (read: increase your SEO). Here, we discuss the benefits of having an online presence across our legal network.

Discover WebVantage Plus: SEO Built for Legal

Your law firm’s website can (and should) be a powerful marketing tool in your marketing mix and investing in it is key to stay competitive in today’s legal landscape. Get social media, Google Local Service Ads (LSAs), and Pay-Per-Click support as well as content and SEO that drives more of the right traffic to your website. Learn more here.

ACT FAST: 30% DISCOUNT IS ENDING SOON

There are only 14 days left to claim your 30% discount on Family Law, Divorce, and Bankruptcy ads on Martindale, Avvo, and Lawyers.com. Call your account manager today to explore this – and other opportunities – that amplify your visibility with legal consumers in your area. (Terms and conditions apply.)

And finally – if you aren’t already following these social media stars, check out our top 10 list (in no particular order) of legal influencers. Not only are they thought-leaders in the legal space, they also provide interesting commentary on the state of the industry, especially what’s possible for LegalTech in the future.?

Enjoy the last days of summer, and we’ll see you in September!

Best,

The Martindale-Avvo Team

From our Understanding the Legal Consumer report: 86% of consumers use online resources over the course of their legal matter, and 70% dive into online content before deciding to engage with an attorney.