August Newsletter | China's Gaming Visions
As Black Myth: Wukong is trending and breaking records throughout the gaming world, opportunities are emerging and unlimited in the Chinese gaming industry. This month, our newsletter brings you the latest news about China, insightful articles including influencer marketing, Wukong's success, insights from China, our clients' spotlights, and our trip to Gamescom.
Whether you’re tapping into the Chinese market or just want to learn more, this edition offers key insights and strategies.
Industry News | Opportunities for Game Dev
With a rising demand for import games, a booming esports sector, and innovative free-to-play models, there's never been a better time to tap into this dynamic market.
?? China Opens Doors for Import Games: A New Opportunity for Developers (Link)
China's gaming market is seeing a surge in import game approvals, now happening every two months. This trend highlights a significant opportunity for game developers and studios to tap into the Chinese market.
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?? Tencent's Growth Sparks New Opportunities in China's Gaming Market (Link)
China's gaming market continues to present lucrative opportunities for developers. With tech giants like Tencent and Alibaba leading the way, game developers targeting the Chinese market can benefit from this upward trend.
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?? China's Esports Sector Sees Robust Growth in 2024 (Link)
China's esports industry continues to thrive, boasting 490 million enthusiasts and significant revenue growth.
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?? Chinese Developers Redefine Free-to-Play Gaming with AAA-Quality Titles (Link)
For game developers and studios looking to tap into the Chinese market, this new wave of F2P games presents valuable lessons in monetization and global appeal.
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?? Chinese Games Bring Traditional Culture to the Global Stage (Link)
Chinese game developers are combining traditional culture with cutting-edge technology, creating a new wave of games like Black Myth: Wukong and Wuhua Mixin.
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Articles | Chinese Gaming Market and Marketing Strategies
Check out our featured articles on influencer marketing in China's gaming scene, the global success of games like Black Myth: Wukong, and insights from Huqiao's experts. These articles will help you get more understanding and navigate China’s growing market.
The Power of Influencer Marketing in China's Gaming Industry
The article outlines the influencer economy in China, key steps for successful influencer partnerships and features a case study where the influencer marketing strategy led to 1.5 million+ views and a significant increase in wishlists.
How does influencer marketing boost your game's visibility in China's competitive gaming market?
?? Check out the full article: Link
Journey to the West: How Black Myth: Wukong is Redefining China's Global Gaming Influence
Black Myth: Wukong (黑神话：悟空) draws from a classic Chinese mythology, Journey to the West (西游记).
领英推荐
Released on August 20th and soon trending all over the world, breaking records to become the most popular single-player game by PCCU in Steam’s history.
How does Black Myth: Wukong influence the Chinese gaming industry and global?
?? Check out the full article: Link
Bridging the Gap in the Gaming Industry
Our CEO, Wojtek Jaworski 严立行 ?? GDC , delves into the evolving relationship between China's gaming industry and global markets. He explores the challenges and opportunities in bridging cultural and business gaps, highlighting how global platforms and investors stand to benefit from this new era of collaboration.
?? Check out the full article: Link
Why ChinaJoy Should Be Included in Your 2025 Budget?
Our senior account executive, Aleksander Ptak , shared his insights after attending ChinaJoy. ChinaJoy 2025 might be the key to new opportunities in China's gaming market. Learn more about why this event could offer your business a competitive edge and why it deserves a spot in your budget next year.
?? Check out the full article: Link
Achievements | Our Partners' Digital Silk Road to China
Highlighting partner success stories from Kiki Games and Dreaming Door Studios LLC , excelling with influencer marketing and community engagement. The strategies are driving strong results in China.
KiKi Games -- Influencer Marketing
Game: Closing Store Simulator（服装店模拟）
How influencer marketing takes Kiki Games to the forefront of the Chinese gaming community?
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?? Read more
Dreaming Door Studio -- Community Management
Game: Golden Treasure: The Great Green (龙族至宝：广茂之绿)
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?? Chinese gamers (translated):
"The game contains a lot of philosophical ideas, and they are very well integrated with the setting and content. It's truly impressive. This is a game worth savoring slowly."
"The sense of immersion is strong. I unconsciously started thinking like a dragon, and the feeling of being immersed is incredible—I truly felt like I became a dragon."
?? Read more
Event | Gamescom
At the end of August, Huqiao's team flied to Cologne, Germany for #Gamesom. We had a busy schedule with 40+ meetings and a great time with our partners, industry folks, and businesses, discussing unlimited opportunities in the coming months and years! Thank you all for spending time with us. Can't wait to dive into what we can hit together!
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