August Mood of the Nation Report
Hi everyone!
We are thrilled to bring you the August Edition of Spark Emotions' Mood of the Nation! This month, our focus areas include:
Here are some snippets of what you can expect...
The Mood of the Nation Shifts
While positivity saw a slight dip following the general election, financial confidence is at an all-time high for August in comparison to previous years, with 1 in 3 UK adults expressing strong confidence in their finances. Curious about how these changes are influencing behaviours and attitudes? Dive into our detailed insights to learn more.?
Back to School: Quality Over Quantity
Despite the summer holidays only just starting, retailers and parents alike are already preparing for the back-to-school season, with parents placing more emphasis on quality and affordability. This year, shoppers are more concerned about the durability and overall quality of school supplies.?
Discover more about what parents are prioritising this year.
August Bank Holiday
UK adults are gearing up for a relaxing August Bank Holiday, with many planning to spend it with family and friends. Bricks-and-mortar retail should be in for a boost, half of the UK adults prefer to shop in-store during this period, enjoying the tactile experience of shopping. ?
Insightful Opportunities for Brands
Whether you're looking to connect with consumers during the back-to-school rush or help them enjoy a fun-filled bank holiday, our report provides invaluable insights.
Check out the full report by clicking here or sign up to receive every Mood of the Nation report directly in your inbox each month.
We hope you enjoy (hopefully much warmer) summer days, the excitement of new beginnings with the back-to-school season, and a restful August Bank Holiday.
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Catch you later,
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The Spark Emotions Crew