August in Media & Entertainment Spotlight

Welcome to the Media & Entertainment Spotlight, a monthly roundup of insights and noteworthy content on all things media and entertainment. Check out the new edition for insights, updates, and noteworthy content.?

VIDEO?

Interactive Live Streaming for Better Engagement Experience | DataArt?

Interactive live streaming has transformed audience engagement for businesses and content creators alike. A notable example of this shift is the National Basketball Association (NBA) 's updated app for the 2023-24 season, featuring personalized content, watch parties, multi-view streaming, and live stats overlays. In this article, Max Kalmykov , SVP at DataArt Media & Entertainment, explores how various industries, from sports to e-commerce, are harnessing the power of interactive live streaming.?

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Amazon Opens ‘Generative AI Hub’ in San Francisco | ABC7 News?

On August 21st, Amazon Web Services (AWS) launched its 'Generative AI Hub' in San Francisco - a pop-up space designed for entrepreneurs, startups, and developers to collaborate and explore AI innovations. The opening night showcased several demonstrations, including a Q&A session with artist Claire Silver , who interacted through her holographic avatar, projected using Proto Hologram ’s technology.?

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Roku and XR Extreme Reach Expand Partnership to Boost TV Streaming Ad Performance | Streaming Media?

Roku has expanded its partnership with XR Extreme Reach to enhance the effectiveness of TV streaming ads. This collaboration enables advertisers to connect their ads on Roku’s platform to measurable performance outcomes, leveraging XR’s global network. Advertisers can track engagement, conversions, and sales with greater precision, benefiting from enhanced targeting and creative intelligence opportunities.?

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MUSIC & AUDIO SPACE?

Harmonizing Creativity: The Impact and Evolution of Generative AI in Music | DataArt?

The swift rise of AI-powered platforms like Suno, Udio , and LANDR is revolutionizing music creation, making it more accessible and highly personalized. But how does this shift impact traditional music production models? In his new article, Doron Fagelson , SVP at DataArt Media & Entertainment, examines the ethical challenges of AI-driven music creation, highlighting the exciting opportunities for innovation.?

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AI-Generated Music and The Ethics of New Music Revenue Streams | DataArt?

Is the music industry prepared for the rise of AI, and are music companies equipped to harness its potential? In this article, Russell Karp ???? , SVP at DataArt Media & Entertainment, delves into the ethical considerations surrounding emerging music revenue models. He also shares perspectives from Edward Ginis , Co-Founder of OpenPlay , and Muhammad Qasim, CIO at SESAC Music Group .?

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MusicBiz 2024: The Ethics of New Revenue Streams Fun Moments | DataArt x MusicBiz

A lighter look at the crossroads between data, AI, and music: Edward Ginis , Co-Founder of OpenPlay , Muhammad Qasim, CIO at SESAC Music Group , and Russell Karp, SVP at DataArt Media & Entertainment, shared some lively moments during their panel discussion at MusicBiz 2024.?

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Tidal Launches Tools for Songwriters to Track Their Royalties | Music Ally?

TIDAL has introduced new analytics tools designed for songwriters to track their royalties and manage songwriting credits. These tools allow songwriters to see which recordings are attributed to their compositions. Additionally, the company encourages emerging creators to ensure their royalties are being collected by providing links to sign up with PRO AllTrack and The Mechanical Licensing Collective (MLC).?

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SPORTS BETTING?

The Sports Metaverse: Opportunities for Sports Industry Leaders | DataArt?

In 2024, the International Olympic Committee – IOC and the Gangwon 2024 Organizing Committee introduced the first-ever sports metaverse experience for Youth Olympic fans. In his new article, Max Kalmykov , SVP at DataArt Media & Entertainment, explores how this innovative approach opens new avenues for fan engagement, allowing users to interact with teams and experience games in virtual stadiums.?

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AI in Sports Betting: AI-Powered Tools and Leaders' Perspectives | DataArt?

How can sports betting companies utilize AI technology to boost fan engagement and loyalty? In this article, Russell Karp ???? , Senior Vice President at DataArt Media & Entertainment, discusses how innovative tools such as Angstrom , Juice Reel , Invincible GG , and Epoxy.ai are transforming sports betting with advanced AI-based data analytics.?

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Circle Squared: Mastering Consultancy and Product Innovation in Betting Technology | DataArt?

In the latest episode of Sports Betting Conversations, Russell Karp ???? , SVP at DataArt Media & Entertainment, and Kevin Twitchell , Advisor, met with Graham Cassell , Co-Founder at Circle Squared , to explore the dynamics of betting consultancy and product innovation. Graham also shared how their company is helping clients with tailored services in capability assessment, tooling implementation, and transformation programs.?

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The Story of Michael Adams & Caerus Risk Solutions | DataArt??

Who are Caerus Risk Solutions Ltd. , and what sets them apart in the sports betting industry? In this short video, Michael A. , Co-Founder at Caerus, shares his journey from roles at bet365 and Flutter Entertainment to establishing Caerus as a niche supplier in the sports betting industry.?

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ART TECH?

The Impact of Digital Twins on Cultural Preservation | DataArt?

Originally developed for construction and manufacturing, digital twins technology is now making waves in the realm of cultural heritage. This approach enables museums to create virtual replicas of artifacts and spaces, helping preserve their historical treasures while offering enhanced engagement for visitors. In this article, Doron Fagelson , SVP at DataArt Media & Entertainment, delves into the potential of digital twins and showcases its applications in the cultural heritage sector.?

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PERCEIVE: Transforming Art Preservation with Color Reconstruction | ARTnews?

The recently launched AI initiative, Perceive_horizon, is transforming art preservation by reconstructing the faded colors of historic artworks. This three-year, EU-backed project includes notable partners such as the Munch Museum in Oslo, the Art Institute of Chicago , and the Victoria and Albert Museum . By leveraging advanced AI tools, PERCEIVE has already made significant progress in restoring the original colors of Edvard Munch’s The Scream.?

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AI Transforming 3,000-Year-Old Charred Scrolls into Legible Texts | ARTnews?

Artificial intelligence is revolutionizing the study of ancient history by making once unreadable 3,000-year-old scrolls legible. Nearly 1,785 carbonized papyrus scrolls, discovered in the Villa of the Papyri in Herculaneum, remained unreadable for centuries - until the recent application of advanced AI technology. Computer scientist Brent Seales has been leading efforts to virtually map and decode these ancient scrolls, which are believed to contain valuable philosophical and literary works from ancient Greek and Roman scholars.?

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