August Marketing Insights: Navigating the Buzz of 2023
Jordan Atchison
Chief Marketing Officer leading strategic marketing efforts at Corkboard Concepts
As we are at the halfway point of Q3 2023, there's no denying the whirlwind of activity that's been shaping the digital marketing landscape. From emerging trends to paradigm-shifting updates, the journey so far has been nothing short of exhilarating.
I'm trying out LinkedIn's newsletter functionality and hope to continue on this monthly!
In this month's edition of our Marketing Insights newsletter, we're diving headfirst into the buzz and bringing you a roundup of articles and posts that have been making waves in the ever-evolving world of digital marketing.
Newsworthy Updates:
Corkboard Concepts Announced as One of Pittsburgh's 50 Fastest Growing Companies
Corkboard Concepts achieves AI-Powered Performance Ads Certification from Google
??? August 2023: LinkedIn Poll
We want to get a better understanding of people's perspective on A.I. - there's been a lot of chatter around Chat GPT and other A.I. tools helping marketers, but there are equal parts concern of it eliminating positions or doing jobs poorly. Weigh in on your perspective in this months LinkedIn poll!
?? Featured Articles: July/August 2023
Mastering Vehicle Listing Ads on Google: A Comprehensive Optimization Guide
Vehicle listing ads (VLA’s) are a type of online advertising format specifically tailored for automotive businesses. They are typically displayed on search engine result pages (SERPs) and Google Maps, showcasing detailed information about vehicles available for sale or lease.
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Understanding TikTok Ads: The Key to Effective Reporting and Budgeting
TikTok has rapidly gained popularity, with a massive user base of over 1 billion active users, making it a promising platform for businesses to reach their target audience. In fact, in early 2022 TikTok overtook YouTube as the most viewed video platform in the US by hours of video consumption. This is a platform that marketers and businesses can’t ignore.?To get the most out of your TikTok Ads campaigns, it’s important to have a deep understanding of TikTok Ads reporting and budgeting.
Understanding Google Local Service Ads and Pay-Per-Lead Advertising
Google LSA’s cover three main areas, each with slightly different nuances to setup and delivery of ads. These include Google Guaranteed, Google Screened and Google Licensed Verified.
As we navigate through this bustling landscape, let's remember that knowledge-sharing is our compass. Dive into these insights and join the conversations, as we collectively chart the course for success in the ever-evolving digital realm.
Wishing you a month filled with inspiration, innovation, and impactful marketing insights!
Best regards,
Jordan Atchison
Corkboard Concepts / CMO