This August: Improving your CTAs, industry insights for days and the latest Google content update craze

From the Marketing Universe...

Your monthly dose of knowledge we’re nerding out about:

• Google is pulling rank?- literally - to deprioritize what it calls ‘unhelpful’ content, and ensure content that actually answers searchers’ questions - with expertise and specifics - rises to the top.
• Considering cutting brand-building expenses??Think again, says this Entrepreneur article (and us). In tougher economic times, your brand could be the only competitive weapon you have. Keep it sharp.
• Speaking of investing in brand experience…we’ve said this before, but it’s worth repeating:?Your digital game has got to be on point. From the article: “Consumers are only one click away from your competitors.”
• The incomparable?Gary Vee, Neil Patel?and a stacked roster of marketing giants put together a can’t-miss?Marketing Director Course?kicking off September 17 - we’ll be there!

If You Know You Know …

And trust us, you should know.

• Still using ‘Get a Demo’ as your go-to CTA? Most of your prospects probably aren’t interested – yet.?Here’s what to do instead?to move them through the buyer journey
• Straight from our Head of Digital Marketing and Demand Gen:?Five ways to improve your organic search presence right now

Let's Hear It For ...

A round of applause for these movers, shakers and change-makers.

• intelliflo, Practifi,?and the other fintech innovators selected to demo their ?? solutions on the Huntington Beach boardwalk at this year’s?Future Proof Festival?
• Odyssey Group’s President and Founding Partner,? Aaron Sherman , for being named to the?Forbes 2022 Next-Gen Wealth Advisor List
• Dave Grohl and the Foo Fighters?(you read that correctly) for inspiring?Silver Oak’s Billy Hopkins ?to chase his dream of building a home for independent advisors
• Wealthmanagement.com's packed 2022 Mid-Year Outlook, which includes thoughtful observations on inflation, the market, M&A, advisor value, practice management and more?–?skim or dive all the way in here

We're Here For It …

Catch us at these upcoming events (or see where we’ve been spending some of our time).

• Heading to Future Proof Festival? Catch up with Intention.ly’s Kelly Waltrich over a vodka (or two) on the boardwalk!?Set up happy hour here ??!
• Advice Engagement Tech groundbreakers Bento Engine join Asset-Map, FP Alpha and other visionaries to talk about why their movement is the future of financial services;?catch it live Wednesday, 8/31 at 1 PM ET
• Need help managing held-away accounts? Tune in to?GeoWealth and Pontera’s on-demand webinar?exploring their latest integration

Put It To Work …

We’ve done the work so you can see the return.

• Site Map Template:?Building - or rebuilding - a website? Grab this template to outline your hierarchy, keyword needs, meta descriptions and key page themes.
• View our full library of free marketing templates and toolkits.

Attention Please …

Looking for a new gig??Know someone who is? Check out our?financial services job network?for a list of awesome companies hiring right now, including:

• Client Account Manager at Intention.ly
• Digital Marketing Strategist at Intention.ly
• Social Media/Digital Ad Designer at Intention.ly
• VP, Business Development Operations at Integrated Partners
• Sales Executive, Bento Engine