August Edition
The Q2 2022 Quarterly Digital Trends Report is out now!
Which channels increased in spend? Which ad formats performed the best? See the latest trends across retail media, search, and social in the latest edition of Skai's QTR report.
July 2022 Retail Media Roundtable: How to Reduce Budgets the Right Way
Market trends, strategic changes, and other factors may sometimes require advertisers to reduce some of their planned spending. These decisions are generally made with full awareness of the impact that budget reduction has on sell-through, and calibrated with any spend commitments made with retailers. In this month's RMR, we asked our expert panel of retail media pros how they would cut back on their programs if asked.
Read more here .
领英推荐
Skai’s Groundbreaking New Pacing Monitor: Omnichannel Marketers Require Omnichannel Tools
If you were to ask one hundred practitioners how much they enjoyed managing budget pacing for their campaigns, you would likely hear one hundred people grumble. Whether pacing budgets over time—such as a month/quarter/year—or for the flight of the campaign, it’s essential to get it spot on.?Budget pacing is one of the most critical aspects of digital advertising management. Learn how Skai makes this task easier.
It's a New Day: Five RSA Best Practices Now That Google Has Flipped the Switch
A new era in search engine marketing has begun. On June 30 Google deprecated Expanded Text Ads (ETAs). The good news is that almost no one will miss them because responsive search ads are simply…better. You probably have some experience with RSAs at this point. But, just to make sure you’re completely ready for this new era of SEM, here are five critical best practices when using Google Search’s default ad format.
Should Advertisers Build Their Own Ad Tech??
We have seen many large advertisers think through the buy versus build advertising tech discussion; after all, there are positives and negatives to each approach.?While most decide to go the buy route, some decide to build their own ad tech for managing their digital marketing campaigns.?Of those, many have reversed course and returned to us after a few years. Learn the pros and cons of each approach from Skai's VP, Solutions Development.
The Skai 5: Five Key Takeaways from Our State of Retail Media 2022 Report
As retail media goes from a “nice to have” supplementary strategy to a necessary approach to online selling, retail media marketers face the challenge of connecting channels for a full-funnel strategy and measuring the success of those efforts. Skai’s State of Retail Media 2022 report found that while retail media is on the rise and retail media marketers have high hopes for future success, there are a few key roadblocks to that success.?