August 5-2024: A Recap of What Happened in The Digital Space Last Week

August 5-2024: A Recap of What Happened in The Digital Space Last Week

Happy August and welcome to this week's newsletter!

Here is a recap of what happened in the digital space that you need to know

Pssst! Kindly click on the hypertext links to read more from the sources


Social Media Landscape in Kenya

We begin with a look at the most popular social media platforms in Kenya according to?the latest Audience Measurement and Industry Trends report by the Communications Authority of Kenya?

1. Facebook

2. WhatsApp

3. YouTube

4. TikTok

5. Instagram

6. Twitter

To my surprise, I thought TikTok could be in the top 3

Social Media Bans/Restrictions

Meta: Facebook, WhatsApp, Instagram and Threads

  • Meta has released its Q2 2024 earnings report and guess what?

???3.2B people use one of Meta apps daily i.e. Facebook, Instagram, WhatsApp...

??? WhatsApp users in the US are now more than 100M monthly active users

??? Threads is about to hit 200M monthly active users

Snapchat

  • Snapchat+ Reaches 11 Million Paying Subscribers making it the most successful of the recent wave of social subscription offerings on social media compared to X and Meta. Have a look at subscription offerings shared by Social Media Today.

X (Twitter)

  • X quietly adds an option that gives X permission to use your posts and activity in the app to train its Grok AI chatbot. By default, the settings allow X to use your data. To deactivate go to "Settings & Privacy" then "Privacy and Safety." You will find it? under "Data sharing and personalization"

When you think of it, the badge in the X era gives one more "reach" but not credibility like in the past. Also if the sportsperson loves to post long videos and long content they would benefit from this.

  • X shared insights about the Paris Olympics 2024 Opening Ceremony

?There were 49 million posts during the opening ceremony on the weekend.

?17B impressions

?2B video views

Top Hashtags

#Paris2024?

#Olympics?

#olympicsceremony?

#OlympicGames?

TikTok

  • TikTok has launched its own Olympics in-app hub with a Medal table.

Google

Top 100 Google Searches Worldwide

??The word “YouTube” is the most searched thing on Google. It gets 1.3 billion searches per month worldwide, according to Semrush data in 2024.

Canva

??Canva boasts of over 190 million monthly users worldwide.

??Leonardo.ai has over 19M registered users, and its tools have been used to create more than a billion images in just 18 months since the launch

??As of July 2024, Canva has 12 native AI tools, 7B+ AI tool uses and 95+ AI apps in? Canva Marketplace

AI

Perplexity AI announced a new publishers program with TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and https://WordPress.com aimed to?equip publishers with new technology to engage their audiences

Benefits of the program

??Revenue sharing from advertising that? Perplexity AI is yet to introduce a related question feature

??Access to Perplexity’s APIs

??Enterprise Pro for all employees with enhanced data privacy and security capabilities

Samsung

Samsung hypes the Galaxy Z Flip as a great police bodycam / Watch out, Axon: Samsung says its foldable phone is ‘ideal for busy police officers’ for a variety of reasons

AI Insight

Semrush shared an infographic on how to Detect AI-written Content and Plagiarism

The common signs of AI-generated content include:

? Incorrect and outdated information

?Lack of depth and personality

?Repetitive language

Brands Ad and Banters

Can we agree Durex Pakistan nailed it on this social media ad? ??

Faras Kenya , a ride-hailing and on-demand services provider company pulled this banter on what seemed to be a banter on Little App also a ride-hailing up in Kenya

Pssst! When you spot any catchy ad feel free to share with me.

I hope you found these updates informative and inspiring. Stay ahead of the curve by subscribing for weekly insights delivered straight to your inbox! Subscribe now!

I'm also always looking to collaborate with fellow digital marketing, social media, and tech enthusiasts. If you have any hot takes, industry insights, or partnership ideas, don't hesitate to reach out! email at [email protected]

See you next week!

Irene Katumo,BBA,MA, CIM -MCIM

Marketing Professional | Leadership | Strategy Development | Communication Expert | Customer Excellency and Business Development Professional

2 个月

This is a comprehensive analysis....

Elvis Warutumo

My mission is to help youth learn skills & earn by monetizing through social media & freelancing | Skills & Personal Development Trainer | Digital Creator | Follow for content on excelling in the digital space

2 个月

Egline Samoei CIM Digital Marketer, MMSK Facebook being the number one social media platform shocked me honestly. I thought it would be Tiktok. Thank you for sharing this.

回复
Sarafina Nyawira

Digital Marketing | Branding Pro in pursuit of opportunities to work with professionals in VC, Finance, Investment Sectors to help them build successful business | personal brands that allow them freedom of time + money

2 个月

Thanks for sharing these weekly digital updates with us. It's "Meta blames hallucinations after its AI said the Trump rally shooting didn’t happen" for me. That one was a good one! ??

Jackson Owago

I specialize in Business Development | Training and Development | Human Resource Management at Workforce Africa. Click the link tree below to learn more.

2 个月

Very Insightful. The Faras Ad got me rolling on the floor. ??

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