August 5-2024: A Recap of What Happened in The Digital Space Last Week
Egline Samoei CIM Digital Marketer, MMSK
Digital Marketer, Digital Marketing Trainer, Social Media Analyst, Generative AI Enthusiast, and Author of the Digital Trends and Insights Newsletter
Happy August and welcome to this week's newsletter!
Here is a recap of what happened in the digital space that you need to know
Pssst! Kindly click on the hypertext links to read more from the sources
Social Media Landscape in Kenya
We begin with a look at the most popular social media platforms in Kenya according to?the latest Audience Measurement and Industry Trends report by the Communications Authority of Kenya?
1. Facebook
2. WhatsApp
3. YouTube
4. TikTok
5. Instagram
6. Twitter
To my surprise, I thought TikTok could be in the top 3
Social Media Bans/Restrictions
Meta: Facebook, WhatsApp, Instagram and Threads
???3.2B people use one of Meta apps daily i.e. Facebook, Instagram, WhatsApp...
??? WhatsApp users in the US are now more than 100M monthly active users
??? Threads is about to hit 200M monthly active users
Snapchat
X (Twitter)
When you think of it, the badge in the X era gives one more "reach" but not credibility like in the past. Also if the sportsperson loves to post long videos and long content they would benefit from this.
?There were 49 million posts during the opening ceremony on the weekend.
?17B impressions
?2B video views
Top Hashtags
#Paris2024?
#Olympics?
#olympicsceremony?
#OlympicGames?
TikTok
Top 100 Google Searches Worldwide
??The word “YouTube” is the most searched thing on Google. It gets 1.3 billion searches per month worldwide, according to Semrush data in 2024.
Canva
??Canva boasts of over 190 million monthly users worldwide.
??Leonardo.ai has over 19M registered users, and its tools have been used to create more than a billion images in just 18 months since the launch
??As of July 2024, Canva has 12 native AI tools, 7B+ AI tool uses and 95+ AI apps in? Canva Marketplace
AI
Perplexity AI announced a new publishers program with TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and https://WordPress.com aimed to?equip publishers with new technology to engage their audiences
Benefits of the program
??Revenue sharing from advertising that? Perplexity AI is yet to introduce a related question feature
??Access to Perplexity’s APIs
??Enterprise Pro for all employees with enhanced data privacy and security capabilities
Samsung
Samsung hypes the Galaxy Z Flip as a great police bodycam / Watch out, Axon: Samsung says its foldable phone is ‘ideal for busy police officers’ for a variety of reasons
AI Insight
Semrush shared an infographic on how to Detect AI-written Content and Plagiarism
The common signs of AI-generated content include:
? Incorrect and outdated information
?Lack of depth and personality
?Repetitive language
Brands Ad and Banters
Can we agree Durex Pakistan nailed it on this social media ad? ??
Faras Kenya , a ride-hailing and on-demand services provider company pulled this banter on what seemed to be a banter on Little App also a ride-hailing up in Kenya
Pssst! When you spot any catchy ad feel free to share with me.
I hope you found these updates informative and inspiring. Stay ahead of the curve by subscribing for weekly insights delivered straight to your inbox! Subscribe now!
I'm also always looking to collaborate with fellow digital marketing, social media, and tech enthusiasts. If you have any hot takes, industry insights, or partnership ideas, don't hesitate to reach out! email at [email protected]
See you next week!
Marketing Professional | Leadership | Strategy Development | Communication Expert | Customer Excellency and Business Development Professional
2 个月This is a comprehensive analysis....
My mission is to help youth learn skills & earn by monetizing through social media & freelancing | Skills & Personal Development Trainer | Digital Creator | Follow for content on excelling in the digital space
2 个月Egline Samoei CIM Digital Marketer, MMSK Facebook being the number one social media platform shocked me honestly. I thought it would be Tiktok. Thank you for sharing this.
Digital Marketing | Branding Pro in pursuit of opportunities to work with professionals in VC, Finance, Investment Sectors to help them build successful business | personal brands that allow them freedom of time + money
2 个月Thanks for sharing these weekly digital updates with us. It's "Meta blames hallucinations after its AI said the Trump rally shooting didn’t happen" for me. That one was a good one! ??
I specialize in Business Development | Training and Development | Human Resource Management at Workforce Africa. Click the link tree below to learn more.
2 个月Very Insightful. The Faras Ad got me rolling on the floor. ??