- Instagram Looks to Copy BeReal with new ‘IG Candid’ Feature?-?Link
- This is Instagram’s?latest feature in testing, according to a finding by app researcher?Alessandro Paluzzi.
- Instagram Tests New Optional Switch for its Full-Screen Feed Display?-?Link
- The new option would be added to the menu accessible via the Instagram logo drop down, along with the options to sort your feed by ‘Following’ or ‘Favorites’.
- Instagram is now allowing users to share posts, Reels and locations through QR codes?-?Link
- Instagram is now allowing users to share anyone’s posts or Reels through a QR code. What’s more, users also can share a QR code location through its searchable Map experience.
- Meta Provides New Tips to Help Brands Mitigate the Impacts of Audience Data Loss on iOS -?Link
- Meta estimates that it will lose $10 billion in ad spend this year alone as a result of the iOS update… Most brands are simply not getting the same bang for their buck as they once were, which is why Meta has?published a new guide?to help brands realign with the latest changes
- Meta/Facebook set to build a Customer-Service Team to Tackle Complaints -?Link
- The effort is in the early stages, and has taken on a higher priority thanks to feedback Meta has gotten from the Oversight Board
- Twitter is becoming a Podcast App -?Link
- Twitter is officially getting into podcasts. The app will launch a test version of Twitter Spaces today that includes podcasts
- TikTok Tests a New ‘Nearby’ Content Feed, Which Could Become a Major Consideration for Brands?-?Link
- TikTok has?confirmed?that it’s currently experimenting with a new ‘Nearby’ content feed, in addition to the current ‘For You’ and ‘Following’ tabs.
- TikTok Provides New Tips on the Value of its ‘Instant Page’ Ad Display Option?-?Link
- Instant gratification:?TikTok?shared some stats about Instant Page, its native landing page for brands advertising on the platform, and best practices for building one
- BeReal Rises to 10 Million Daily Active Users -?Link
- The?trending app of the moment?now reportedly has?up to 10 million daily active users, rising from just 10,000 a little over a year ago.
- WhatsApp Communities are finally rolling out to beta users, ready to supercharge group chats -?Link
- Select WhatsApp beta for Android users are gaining access to the Community feature.
- Google Tests New ‘Popular on Twitter’ Tweet Display Panel in Search Results?-?Link
- Google’s?trying out a new way to display tweets?on a given subject within search results
- Social Selling on LinkedIn: 19 Steps to a Profitable Social Media Strategy [Infographic] -?Link
- The team from?Top Dog Social Media?share LinkedIn tips in this infographic.
- It is little wonder YouTube wants in on the streaming game -?Link
- Revenue from this market would contribute to growth without adding to problems of moderating user-generated content
--------------------?Industry News & Highlights:
- Doritos sets consumers on hunt for triangles in ode to chip’s shape -?Link
- Doritos is setting consumers on a nationwide hunt for triangles as part of a new “Triangle Tracker” promotion spanning social media, gaming and more,?per a news release.
- Meta Releases New Metaverse Promo Amid Rising Criticism of its Future Vision?-?Link
- Meta has released a?new promo campaign?to highlight how it sees the metaverse changing the way that people connect.
- Instagram Faces More User Backlash as it Continues to Chase TikTok?-?Link
- Instagram CEO Adam Mosseri hasadmitted that it’s now also?gone too far in pushing video in the app, which has turned more users away.
- TikTok Shares New Insights into the Evolution of eCommerce in the App [Infographic] -?Link
- In-stream commerce is a key element of?TikTok’s future growth strategy….To provide some more perspective on this, TikTok has?shared some new insights?into how its users view in-stream buying, and how these trends are helping to shape the evolution of the app.
- Is predictive analytics the next social listening frontier? -?Link
- TalkWalker digs into the question: what is the next frontier for social listening, and in a broader sense, consumer intelligence?
- Best Marketing Campaigns of the Week?-?AdForum?-?Link
- Recent Ad Campaign highlights from around the world.
- Creativity Top 20?-?AdAge -?Link
- The AdAge Creativity Top 20 reflects the most viewed work on the site each day. The view counts are updated daily. This is a solid resource for weekly, timely updates on impressive campaigns from a variety of sectors that?people are paying attention to & reading about - and the agencies that produced them.
- Soccer-related advertisements & articles are trending, likely indicating that agencies & members of the industry are studying up on the relevance of certain sponsors, athletes, & sports club histories ahead of the World Cup.
--------------------?Social Trends & Insights:
- The Rise of Niche Culture & How It Defines a Generation?-?Link
- …Gen Z no longer care about fitting in with the masses or adhering to the status quo, instead they try to seek a deep understanding of who they are in order to connect with individuals that share similar interests.
- Niche Internet Micro Celebrities Are Taking Over The Internet?-?Link
- As online fame fragments, ‘nimcels’ represent a growing faction of the attention economy.
- 'Teenage Dirtbag' TikTok Trend?-?Link
- Celebrities & influencers alike continue to share pictures of their adolescent selves using the famous Wheatus song.
- Twitter Shares New Insights on World Cup Engagement Leading into the Event [Infographic]?-?Link
- Twitter says that brands should?consider their opportunities?in this space…and advises brands to consider their World Cup tie-in potential,?sharing a new set of data points?to underline the potential benefits.
- Twitter Provides New Tweet Ad Tips Ahead of the Holiday Marketing Push?-?Link
- The team from?Twitter Business?recently?hosted a Twitter Space?on how to make best use of Twitter ads.
--------------------?Content Creator Updates:
- New Report Show That Reels are Generating the Most Reach on Instagram?-?Link
- How significant is video on Instagram, and which formats are driving the most engagement? A?new chart from HypeAuditor?provides some insight.
- The Secret Formula for Instagram Success in 2022?-?Link
- Instagram is changing, which means your strategy should be too. Tap in here as Later walks us through their “Secret Formula” for Instagram in 2022.
--------------------?Other Engaging Posts of the Week:
- Will This Be the First Country Bankrupted by Crypto? -?Link
- It’s been a year since El Salvador adopted bitcoin as currency — things are not going well.
- Taco Bell is hosting a contest for couples to get married in the Metaverse?-?Link
