August '24 Round-Up

Welcome to our monthly round-up, tailored for professionals working in marketing, media and technology.

Stay updated on key announcements, industry news and the latest events, all collated in one spot to help you keep up to date and navigate through the ever-evolving landscape.

Propeller is returning in force to the co-located shows Ecommerce Expo and Technology for Marketing this year. We are not only the official PR partner for the shows but we are hosting our own panels. First up, CEO Kieran Kent will chair the session Retail Media: What’s?Next?

The panel will feature Elton Ollerhead, Director at ASOS.com Media Group, Kaitlin Craig, Retail Media Propositions at John Lewis Partnership, and Ellie Prendergast, Retail Media Lead at Co-op Media Network.

Here’s a sneak preview of what you can expect from the discussion:

- What expertise is needed to execute a successful Retail Media strategy

- How to assess the value of the variety of opportunities

- How to overcome a lack of standardisation in metrics and formats

Date: Wednesday 18th September 2024

Time: 14:05 – 14:50

Stage: The Future of Digital Marketing

You can find more information on the panel here.

Although we’ve passed the halfway mark of 2024, there’s still plenty of time to make the most of the year and stay up to date on trends and innovations. As the marketing landscape continues to clear, we’re sharing a list of the important events and industry conferences on the horizon for your diaries.

From thought-provoking discussions about the future of marketing to the recognition of outstanding achievements in business development, these gatherings are set to shape the narrative of our industry for the rest of the year and beyond.

Read our brief overview of the essential events scheduled for the coming?months here.

In today’s rapidly evolving digital landscape, the demand for engaging and personalised content has become increasingly important. As businesses strive to connect with their audiences across myriad channels, the need for a comprehensive content marketing solution becomes paramount. Enter Content Hub, an advanced feature of HubSpot’s CMS Hub that continues to innovate and evolve.

Read more about how you can make the most of Content Hub here.

BBD Perfect Storm asked Propeller to support the launch of their second report into masculinity in marketing. Armed with new global research, they wanted to us to place them at the forefront of the conversation, making them the leading agency working in this?space.?

Propeller created and executed a long-term PR strategy: news launch, thought leadership campaign, longer lead recycling of insights. In collaboration with key spokesperson, Propeller developed a key messaging strategy that was underpinned by the data and aligned with zeitgeist conversations and media analysis.

Read more here.

Optimism Returns for the Second Half of 2024

Our very own Jody Osman, Chief Growth Officer at Propeller Group, shared his insights on the evolving landscape for marketers in this article for The Drum.

“After a challenging start to 2024, we're seeing signs of renewed marketer confidence. This shift is sparking more meetings, inquiries and opportunities for agencies as we head into the latter half of the year.

As the trading period heats up and brands start planning for 2025, now is the time to ensure your marketing strategy is proactive and your proposition remains relevant."

Want to find out what Jody and other industry experts believe the rest of 2024 has in store? You can read the full article here for the full deep-dive here.

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