?? Meta (Facebook)
- Attention on social is shifting (source).
- Meta explores celebrity-voiced AI Chatbots (source).
- Meta creators have a new way to avoid “jail” (source).
- Meta is testing a dedicated video feed (source).
- Meta now lets you add two buttons to your Page (source).
- Meta Business Suite now offers a faster way to switch user profiles (source).
- Meta is set to launch two new features for Reels: Translation and Audio dubbing (source).
?? Instagram
- Instagram is changing its analytics to make “Views” the primary focus (source).
- Instagram is testing a new vertical grid display on user profiles (source).
- Instagram launches live test of friend map location sharing (source).
- Instagram expands carousels to 20 frames (source).
- Instagram adds a “Hide share count” on Reels (source).
- Instagram now shows if the music in any Reel is trending (source).
- Instagram is showing a “Catch up on stories” section in the Reels tab (source).
- Instagram looks to add screenshot blocking for temporary DMs (source).
- Instagram is considering moving Highlights to a dedicated tab (source).
- Instagram might move Story Highlights to a dedicated tab on your profile (source).
- Instagram has rolled out the ability to create longer 3-minute Reels (source).
?? Threads
- Threads launches Insights on desktop (source).
- Threads introduced analytics and added post drafts & scheduling (source).
- Threads now lets you quickly share posts in an Instagram Reel (source).
- Threads is working on custom feeds based on keywords and hashtags (source).
- Threads may offer a posting feature that would allow a post (and all its replies) to disappear in 24 hours (source).
?? LinkedIn
- LinkedIn outlines improved semantic search capacity (source).
- LinkedIn has added a “Videos For You” section (source).
- LinkedIn will now enable brands to sponsor user-generated newsletters (source).
- LinkedIn launches the ability to copy and share a link to a comment (source).
- LinkedIn now lets Premium subscribers give free trials to friends (source).
?? YouTube
- YouTube tests merging Shorts and long-form videos into a single feed (source).
- YouTube lets creators appeal suspensions and demonetization (source).
- YouTube invites users to test its community notes feature (source).
- YouTube is now testing new content discovery experiences (source).
- YouTube tests Google AI idea prompts for creators (source).
- YouTube tests less disruptive livestream ads (source).
- YouTube expands Shopify partnership (source).
- YouTube is now bringing QR codes to all channels (source).
- YouTube is experimenting with replacing views with likes and comments on video previews (source).
???? TikTok
- TikTok adds group chats and stickers in DMs (source).
- TikTok resorts to cash incentives to attract new users (source).
- TikTok published Its latest “What's Next?” shopping trends report (source).
- TikTok maintains steady growth in EU users (source).
- TikTok reveals the top 10 summer songs in the app (source).
- TikTok now labels which comment was the “First comment” on a video (source).
- TikTok establishes a new deal with Amazon to facilitate in-app purchases (source).
?? X (Twitter)
- X removes all ads for Premium+ subscribers (source).
- X rolls out advanced analytics to Premium subscribers (source).
- X enables long-form post creation via third-party apps (source).
- X added a new tab for saved trends in the Explore section (source).
- X lets you sort post replies by trending, most recent, and most liked (source).
- X is testing the removal of like, comment, and repost buttons from replies (source).
??? Upcoming social media holidays
- 24 August – National Waffle Day
- 26 August – National Dog Day
- 4 September – National Wildlife Day
- 5 September – International Day of Charity
- 6 September – Read a Book Day
?? 10 content ideas
- Talk about the meaning behind your logo.
- Ask your audience to share their favorite fun fact.
- Let one of your team members run your social media accounts for a day.
- Share a post on how to use a specific tool or resource related to your industry.
- Share a post detailing the ingredients or materials used in your product.
- Share a photo of a colleague and ask your followers to guess their favorite hobby.
- Talk about industry innovations that changed your industry forever.
- Share a post featuring a before-and-after transformation.
- Create a series of social media posts that break down a complex topic into bite-sized pieces of information.
- Run a "photo contest" post asking followers to submit photos related to your brand or product.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
